Reaching the End Consumer Within a Free Market - Hospitality Sector

Question 1

What % of sales by a) volume b) value are accounted for by hospitality in the UK?

Answer 1

20% volume / 40% value

Question 2

What are the 5 types of establishment in the hospitality sector?

Answer 2

1. Specialist wine bars
2. General bars
3. Non-destination restaurants
4. Casual dining
5. Fine dining

Question 3

Specialist wine bars

What kind of wines will specialist wine bars often sell?

Answer 3

1. Smaller producers
2. Less well known regions / varieties
3. Large chains may have own label

Question 4

Specialist wine bars

For what kind of producers may specialist wine bars be suitable?

Answer 4

1. Small producers of quality wines > High involvement consumers
2. Medium-size producers > Quality own-label wines in larger chains
3. Those with a theme - e.g. natural wine

Question 5

General Bars / Non-destination restaurants

What kinds of wines will be sold in general bars / non-destination restaurants?

Answer 5

1. Major companies
2. Well known regions / varieties
3. Perhaps same wines as those in retails (or with big mark-up)
4. Fitting with the theme e.g. Italian wines in Italian restaurant
5. Local wines

Question 6

Casual dining

What kind of wines are most likely to be found in casual dining?

Answer 6

1. Mid-priced to premium
2. Chosen with food & wine-pairing in mind
3. Mixture of well-known and less well-known
4. Dominated by local wines (but more likely to be those from elsewhere also)

Question 7

Fine dining

What are 6 characteristics of wine culture in fine dining?

Answer 7

1. Food & wine pairing important
2. Sommelier on hand to make recommendations
3. May have tasting menus with food and wine pairing
4. Super-premium wines
5. May use broker to find hard-to-find wines
6. Pride for producers to be featured in such restaurants