Reaching Consumers: Hospitality Flashcards
1
Q
How do sales in the UK hospitality sector relate to the rest of the market?
A
20% of sales by volume
40% of sales by value
2
Q
What are the key characteristics of a specialist wine bar?
A
- High involvement consumers
- Knowledgable staff
- Usually independently owned, less buying power and fewer big brands
- Feature uncommon grapes/regions
- Might specialize in style/region/specific locations for shops (eg. airports)
- Offers food chosen to pair with wine
3
Q
What are the key characteristics of a general bar?
A
- Less focused on wine
- Limited range, often from well known brands, regions and grapes
- Inexpensive to mid-priced wines
- Wines easy to drink with and without food
- Dominated by local wines when possible
- Wine might be less prominent in certain themed bars (eg. Irish pubs)
4
Q
What are the three categories of restaurants?
A
- Non-destination
- Casual Dining
- Fine Dining
5
Q
What are the key characteristics of a non-destination restaurant?
A
- The meal is not the focus of the lunchtime/evening (quick meal with plans after)
- Many are part of chains
- Inexpensive to mid-priced wines
- Dominated by local wines, unless the restaurant has a national/regional theme
6
Q
What are the key characteristics of a casual dining restaurant?
A
- Can be used for quick meals or longer meals
- Often independently owned
- High quality F&B, but less formal setting
- Mid to Premium priced wines selected to pair with food
- Mix of well known and lesser known regions/grapes
- Local wines dominate, unless country-specific theme
- Trained staff
7
Q
What are the key characteristics of a fine dining restaurant?
A
- The experience and the meal are the focus of the evening
- Many have a Michelin star
- Food and wine pairing are important
- Sommelier and highly trained staff
- Super premium, limited quality wines
- Can be a point of pride of producers to be featured
- Often use brokers to source rare wines
