Rational Decision Making Flashcards
Rational decision making suggest that consumers will act in a way that will maximise …
Fill in the blank
utility
What does utility mean in economics
Happiness a product brings
Rational decision making suggests that firms act in a way that will maximise …
Fill in the blank
Profits
Why dont firms maximise revenue instead of profits
Because total revenue does not take into account total costs which is what makes up total profits
In what situations might consumers not maximise utility
When the behaviour of others affects our decisions (friends/family)
What is habitual behaviour? And explain why it is not rational decision making
When consumers are in the habit of doing something they end up overlooking better alternatives losing out on extra utility ( i.e. addiction)
What is weakness at computation in economics? And why is it not rational decision making
When consumers miscalculate the actual price of products which leads to bad choices,not fully maximising utility