Rational Decision Making Flashcards

1
Q

Rational decision making suggest that consumers will act in a way that will maximise …
Fill in the blank

A

utility

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2
Q

What does utility mean in economics

A

Happiness a product brings

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3
Q

Rational decision making suggests that firms act in a way that will maximise …
Fill in the blank

A

Profits

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4
Q

Why dont firms maximise revenue instead of profits

A

Because total revenue does not take into account total costs which is what makes up total profits

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5
Q

In what situations might consumers not maximise utility

A

When the behaviour of others affects our decisions (friends/family)

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6
Q

What is habitual behaviour? And explain why it is not rational decision making

A

When consumers are in the habit of doing something they end up overlooking better alternatives losing out on extra utility ( i.e. addiction)

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7
Q

What is weakness at computation in economics? And why is it not rational decision making

A

When consumers miscalculate the actual price of products which leads to bad choices,not fully maximising utility

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