Random Flashcards
1
Q
GS have the following tools available to them to find a partner match.
A
- # partner-connections-tool
- HubSpot Solutions Directory
- Word-of-Mouth
2
Q
Marketing Hub powers marketers to:
A
- Create consistent content without the help of a web developer
- Use data to segment and target your audience flawlessly
- Leverage automation to nurture contacts and handoff warm leads
- Keep their messaging consistent across email, live chat, and more
3
Q
What does marketing hub offer us?
A
- Marketing Hub offers an all-in-one, end-to-end marketing platform that is easy to use.
- Allowing your team to create content that attracts and nurtures prospects
- Provides reporting to see what is and what is not working
4
Q
Marketing Hub is…
A
Marketing automation software with everything you need to attract the attention of your target audience, covert that attention into customers, and analyze and report on your efforts.
5
Q
Marketing Hub works best in 3 particular areas.
A
- Attract attention
- Convert more leads
- Report and customize
6
Q
Attract Attention
A
- Blogging
- Video
- Social Media
- SEO
- Ads
7
Q
Convert More Leads
A
- Landing Pages
- Email Marketing
- Marketing Automation
- CTA’s
- Live Chat
- Conversational Bots
- A/B Testing
- Forms
- Smart Content
8
Q
Report & Customize
A
- Attribution Marketing
- Campaign Reporting
- Website Traffic Analytics
9
Q
Sales Hub allows you to…
A
- Close more deals
- Deepen relationships
- Manage pipelines
- Eliminate friction
10
Q
Sales Hub helps you in 3 different areas.
A
- Start Conversations
- Deepen relationships
- Manage your pipeline
11
Q
Start Conversations
A
- Task automation
- Email tracking and notifications
- Gmail & Outlook Integrations
- Email Sequences
12
Q
Deepen Relationships
A
- Mobile CRM App
- Account-based marketing
- Tasks & activities
- 1:1 video
- Meeting Scheduling
13
Q
Manage Your Pipeline
A
- Rep productivity performance
- Sales analytics & reporting
- Pipeline Management
- Quotes
- Forecasting
14
Q
Questions for lead generation and nurturing?
A
- How are you generating new leads?
- Does your marketing team get any feedback from Sales regarding lead quality?
- How do you nurture leads?
- Do you have any insights into what leads have the highest close rates?
- Do you have any insights into what buyer personas you currently have in your database?
- How do you engage existing customers?
- How are you segmenting your customer base?
- How are you personalizing your marketing to your target accounts? What about your high growth potential accounts?
15
Q
Sales & Marketing alignment
A
- What type of systems are in place today for handling marketing and sales efforts?
- Who has access to these systems?
- How is data transferred between these systems/between Marketing & Sales?
- What does the handoff from Marketing to Sales look like today?
- Is sales able to easily see or get alerts on their prospects/customers when taking specific actions on the website, etc.?
- Is Marketing able to report on and attribute revenue to their campaigns?
- How much revenue did your most recent marketing campaign drive?