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HubSpot Training > Random > Flashcards

Random Flashcards

1
Q

GS have the following tools available to them to find a partner match.

A
  1. # partner-connections-tool
  2. HubSpot Solutions Directory
  3. Word-of-Mouth
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2
Q

Marketing Hub powers marketers to:

A
  • Create consistent content without the help of a web developer
  • Use data to segment and target your audience flawlessly
  • Leverage automation to nurture contacts and handoff warm leads
  • Keep their messaging consistent across email, live chat, and more
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3
Q

What does marketing hub offer us?

A
  • Marketing Hub offers an all-in-one, end-to-end marketing platform that is easy to use.
  • Allowing your team to create content that attracts and nurtures prospects
  • Provides reporting to see what is and what is not working
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4
Q

Marketing Hub is…

A

Marketing automation software with everything you need to attract the attention of your target audience, covert that attention into customers, and analyze and report on your efforts.

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5
Q

Marketing Hub works best in 3 particular areas.

A
  1. Attract attention
  2. Convert more leads
  3. Report and customize
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6
Q

Attract Attention

A
  1. Blogging
  2. Video
  3. Social Media
  4. SEO
  5. Ads
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7
Q

Convert More Leads

A
  1. Landing Pages
  2. Email Marketing
  3. Marketing Automation
  4. CTA’s
  5. Live Chat
  6. Conversational Bots
  7. A/B Testing
  8. Forms
  9. Smart Content
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8
Q

Report & Customize

A
  1. Attribution Marketing
  2. Campaign Reporting
  3. Website Traffic Analytics
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9
Q

Sales Hub allows you to…

A
  • Close more deals
  • Deepen relationships
  • Manage pipelines
  • Eliminate friction
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10
Q

Sales Hub helps you in 3 different areas.

A
  1. Start Conversations
  2. Deepen relationships
  3. Manage your pipeline
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11
Q

Start Conversations

A
  • Task automation
  • Email tracking and notifications
  • Gmail & Outlook Integrations
  • Email Sequences
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12
Q

Deepen Relationships

A
  1. Mobile CRM App
  2. Account-based marketing
  3. Tasks & activities
  4. 1:1 video
  5. Meeting Scheduling
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13
Q

Manage Your Pipeline

A
  1. Rep productivity performance
  2. Sales analytics & reporting
  3. Pipeline Management
  4. Quotes
  5. Forecasting
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14
Q

Questions for lead generation and nurturing?

A
  • How are you generating new leads?
  • Does your marketing team get any feedback from Sales regarding lead quality?
  • How do you nurture leads?
  • Do you have any insights into what leads have the highest close rates?
  • Do you have any insights into what buyer personas you currently have in your database?
  • How do you engage existing customers?
  • How are you segmenting your customer base?
  • How are you personalizing your marketing to your target accounts? What about your high growth potential accounts?
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15
Q

Sales & Marketing alignment

A
  • What type of systems are in place today for handling marketing and sales efforts?
  • Who has access to these systems?
  • How is data transferred between these systems/between Marketing & Sales?
  • What does the handoff from Marketing to Sales look like today?
  • Is sales able to easily see or get alerts on their prospects/customers when taking specific actions on the website, etc.?
  • Is Marketing able to report on and attribute revenue to their campaigns?
  • How much revenue did your most recent marketing campaign drive?
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16
Q

Sales Hub + Service Hub

A
  • Service Hub allows for sales to had additional context around happiness and engagement to help them prioritize the best leads.
  • Sales is the dedicated point of contact after closing the opportunity, which could mean Sales is spending a significant amount of time answering repetitive questions that can be stored in a Knowledge Base - giving them back more time to sell.
17
Q

Messy handoffs between sales & service

A
  • Service can better handle customer issues if they have easy access to their history if interactions with the companies
  • Sales can better reengage with customers if they have a better sense of how their customers experience has been.
18
Q

Lower Customer Retenthin

A
  • Acquiring a new customer is 5x more expensive than retaining an existing one.
  • So instead of viewing Service as an entirely new motion to learn, we can really leverage attaching Service Hub to Sales Hub as part of the initial sale by talking about cost of losing existing customers.
19
Q

Appetite for More Upsell or Cross-Sell

A

With a Sales Hub and Service Hub bundle, Sales can now gain insight into what customers are ready for and who they maybe shouldn’t reach out to at a certain time (i.e. if they have a lot of recent Service tickets)

20
Q

Sales Hub + Service Hub questions

A
  • Say I’m an existing customer. How easy is it for me to send an inquiry from your website?
  • How do you handle customer inquiries?
  • What happens after you close a deal? Do you have a post-sale support team?
  • How do you track interactions between customer, sales, and service today?
  • Do your customers go through an onboarding period?
  • Do you need to perform contract renewals with your customers?
21
Q

Sales & Service alignment

A
  • How do Sales & Support speak together today?
  • Does your sales department interface with customer service and support?
  • What does install base look like today?
  • Can sales reps trying to upsell or cross-sell see the ongoing issue of a CRM if there’s any?
  • How can Service see a customers sales history?
  • Would having more context from the sales process help your onboarding and service delivery teams?
22
Q

How to lead questioning for potential Sales Hub + Service Hub deal

A
  • What CMS is your website currently built on?
  • Do you have developers or an agency for your current setup?
  • What does your current setup cost on a yearly basis?
  • When was the last time you made changes to your website?
  • Are your marketers easily able to build website pages/LP’s?
23
Q

Sales Hub + Service Hub Questions: Reporting and insights

A
  • Is your CMS connected to your CRM?
  • How are you customizing your website to individuals?
  • Are you able to use dynamic content on your website pages?
  • How many leads is your website generating?
  • How are you tracking leads on your website and what source they came from?
  • What happens after they convert?
24
Q

Marketing/Sales Hub + Operations Hub questioning

A
  • How important is data integrity to you?
  • How do you format your data at scale?
  • How do you make sure your data is standardized and clean?
  • Tell me more about your tech stack - what tools do you use in addition to your CRM?
  • What applications will you need to integrate with HubSpot? Are those part of a data sync, or would web-hooks be required?
  • What sort of reports are you building today? Do you use Snowflake?
  • Are you able to create reports you need for yourself or do you need support from IT?
  • Are you able to automate the customer journey effectively?
25
Q

Active Lists vs. Statics Lists

A

Active Lists;
- Automatically update over time. Records will join or leave the list as their properties change.

Static List:
Static Lists do not automatically updated as your records change. A static list represents a single moment in time.

26
Q

HubSpot Order

A

Bookmarks
Workspaces
CRM
Marketing
Content
Commerce
Automations
Reporting & Data
Library

27
Q

Marketing

A
  • Campaigns
  • Email
  • Social
  • Ads
  • Forms
  • CTA’s
  • SMS
28
Q

Content

A
  • Website Pages
  • Landing Pages
  • Blog
  • Podcasts
  • Embeds
  • Knowledge Base
  • Customer Portal
  • Remix
  • SEO
  • Memberships
  • Design Manager
29
Q

Commerce

A
  • Commerce
  • Payments
  • Invoices
  • Payment Links
  • Quotes
  • Products
  • Subscriptions
30
Q

How many emails a day can you send from one individual user in a sequence?

A

500

31
Q

Website Page vs. Landing Page

A

Website Page:
- Home Page
- Product Page
- Contact Us

Landing Page:
- Single focused CTA
- Standalone Pages
- Paid traffic to landing pages for conversion

32
Q

A/B Test & Adaptive Test

A

A/B Test:
- Page traffic will be split 50/50 between two page variations. You choose the winner based on test results.

Adaptive Test:
- Test up to five variations. The one that performs best will automatically be shown to visitors the most often.

33
Q

Blog Emails

A
  • Emails sent to your blog subscribers to let them know you just published a blog. Can be done in an automated fashion.
34
Q

Newsletter

A
  • Mass email used to share information with customers, employees, subscribers, and other audiences.
  • Can be used internally and externally

HubSpot Training (19 decks)

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