Marketing Hub

Question 1

Create Content

Answer 1

• Content Remix
• Landing Pages
• AI Blog
• Website Builder
• Dynamic Personalization
• Brand Voice
• Podcasts
• AI Assistants
• AI Image Generation

Question 2

Manage Content

Answer 2

• Content Embed
• A/B Testing
• SEO
• Multisuites
• Gated Content & Custom Portals
• Content Permissions & Approvals
• Video Management
• Multilanguage Management
• Premium Hosting

Question 3

Generate Leads

Answer 3

• Live chat & bots
• Ads
• Forms
• CTA’s
• Ads
• Email
• Social Tools
• SMS

Question 4

Automate Marketing

Answer 4

• Contact Management
• Segmentation Tools
• Omni-channel Marketing Automation
• Lead Scoring
• Campaign Management
• SalesForce Integration
• Custom Objects
• ABM Tools
• Business Units (add-on)

Question 5

Optimize Your Investments

Answer 5

• Campaign Reporting
• Attribution Reporting
• A/B Testing
• Website Traffic Analytics
• Customer Journey Analytics

Question 6

Blog & Landings Pages

Answer 6

Blog:
- Create blog content that attracts visitors and converts readers into customers. Easily write, edit, preview, and schedule blog posts.
- Quickly insert images, format your text, and add links.
- Schedule posts in advance, and connect your blog to your social media accounts to expand your reach.
- See how blogs are performing with custom reports

Landing Pages:
- Design and launch custom landing pages without technical expertise.
- Dynamically show different content based on a visitor’s location, device, lifecycle stage, or contact detail stored in your CRM.
- Use a centralized dashboard to identify top-performing landing pages.
- Use custom SEO suggestions to optimize each page for search.

Question 7

Website Builder & Dynamic Personalization

Answer 7

Website Builder:
- When you have to fuss over code or complex content editors/hire someone to build it for you, it can be hard to visualize how the final product will look.
- The drag-and-drop website builder makes it easy to build a custom website for your business. Track the success of your website in HubSpot’s customer platform, and watch your business grow.
- Easily report on the impact of your website with built-in reporting, and use the entire platform to track and convert leads into customers.

Dynamic Personalization:
- With personalization tokens, you can show personalized content to your contacts based on their property values in your CRM.
- You can personalize content in your HubSpot emails, website pages, and landing pages with any default contact property or custom contact property.

Question 8

Content Remix & Brand Voice

Answer 8

Content Remix:
- Break free from content creation bottlenecks, unlock new growth opportunities, and propel your marketing strategy to new heights with AI-Driven efficiency.
- HubSpot’s content repurposing software reworks your existing assets for various channels such as social media, blogs, images, and marketing emails. By using content remix, you can easily create unified messaging across different platforms, expand your reach, attract more prospects, and drive customer acquisition.
- If your marketing strategy doesn’t involve the channels where your audience engages, you’re missing chances to win new business. Track channels that generate the highest engagement and traffic. Then, use those insights to help you double down on the most lucrative marketing efforts.

Brand Voice:
- You can insert a text on your company and mission statement and brand voice can create content based off of that, so when you’re creating content, the brand voice is consistent throughout. If you’re writing a Blog for example, you can highlight that text and select “Brand Voice”, and it will rewrite that paragraph with AI that is consistent with your Brand Voice.
- Brand Voice helps you quickly edit content for tone and style, reducing bottlenecks and increasing productivity.

Question 9

AI Assistant & AI Image Generation

Answer 9

AI Assistant:
- You can use AI Assistant to create or refine landings pages, blog posts, knowledge based articles, CTA’s, social posts, and marketing/sales emails.
- All with your Brand Voice attached

AI Image Generation:
- You can generate images using AI assistants for blog posts, website & landing pages, emails, and social posts. Once images are generated, you can save them to the files tool or add them directly to your content.
- It generates unique and engaging content that is sure to capture your audiences attention.

Question 10

Podcasts

Answer 10

• Create a podcast to engage visitors using audio content.
• When creating a podcast episode in HubSpot, you can either upload your pre-recorded audio files or use AI-generated audio.
• The number of podcast episodes you can create depends on your accounts subscription.

Question 11

SEO & A/B Testing

Answer 11

SEO:
- You’ll get recommendations to optimize keywords on your site. See exactly which pages need to be updated, what actions to take, and watch as your site rank improves.
- Search engines reward websites whose content is organized by topics. HubSpot’s content strategy tool makes it easy to discover and rank for topics that matter to your audience. You’ll get topic suggestions based on relevance, competition, and popularity.
- Data monitoring is essential to gauge if your SEO strategy is bringing a real return on investment. HubSpot’s SEO tool’s let you easily view search keyword data.
- HubSpot’s SEO tools generate detailed reports on what people are searching for, and how your content ranks for any given search result.
- Build an SEO-friendly website with no coding needed, with a drag-and-drop editor that allows you to create an optimized website.

A/B Testing:
- Allows you to take 2 pieces of content (A&B) and perform them against each other to see which piece of content is performing better. This can be applied to forms, landing pages, marketing emails, etc.

Question 12

Content Embed & Gated Content & Custom Portals

Answer 12

Content Embed:
- Many businesses have WordPress sites that lack flexibility and ease of use to deliver content, but migrating or rebuilding a website can be overwhelming and costly.
- With Content Embeds, you can create and customize your content in HubSpot and integrate it into your WordPress site without coding.
- Integrate HubSpot’s smart content into your WordPress site using content embeds, leveraging CRM data to offer tailored product recommendations. (i.e. you can show a CEO a different version of a page than another person from another department)
- As your business grows, it’s possible for developers to unintentionally become gatekeepers for publishing content. With HubSpot content embeds, anyone can create and embed content easily, regardless of their technical expertise.

Question 13

Multisites & Video Management

Answer 13

Multisites:

Video Management:
- HubSpot’s video hosting tools are intuitive and powerful. It’s easy to create and add video to your marketing and customer service content. With powerful analytics, you’ll have detailed insight into content performance, enabling you to replicate what works and improve what doesn’t.
HubSpot’s video hosting tools have powerful reporting to help you understand the impact of each video. See video views on contact records, measure video performance, and build custom reports to see how video influences metrics like conversions and revenue.
- Educate visitors with videos on your site, in marketing emails, and social media posts. Use one-to-one video to communicate in emails, sequences, and chatflows.

Question 14

Multilanguage Management & Premium Hosting

Answer 14

Multilanguage Management:
- A great way to manage content in different languages on a single domain by creating translations of your landing and website pages for visitors to switch between.

Premium Hosting:
- HubSpot includes server management and web monitoring.
- A security threat could take down your website and impact your business’ reputation. With HubSpot, your site is automatically protected by 24/7 security and threat detection, SSL, and WAF.
- 3rd party hosting providers include hidden fees and are difficult to set up and manage.

Question 15

Live Chat & Forms

Answer 15

Live Chat:
- Automatically connect chatters to the right people on your team, route customer inquiries to your services team, and pass leads to the sales team.
- Each Live Chat conversation is automatically stored in a universal inbox on HubSpot’s free CRM, giving your team complete context and a clear view of every prospect or customer interaction.

Forms:
- Without web forms, your website visitors have no place to ask questions, leave contact details, or request additional information.
- HubSpot’s form maker makes it simple to collect contact information from interested visitors and store it directly in your CRM.
- Qualify and segment customers automatically, and trigger follow-ups so you can focus on what matters.

Question 16

CTA’s & Ads

Answer 16

CTA’s:
- The quality of your website’s CTA’s are crucial to capturing more leads. With HubSpot’s CTA builder, you can easily create relevant and completing call-to-action’s. Driving more visitors to key landing pages and converting them into qualified leads.
- Personalize CTA’s using any detail in your contact database. Such as persona, industry, lifecycle stage, and more. Dynamically displaying the most relevant and effective CTA’s to move leads further down the funnel.
- You can even tailor CTA’s to anonymous visitors based on their location, device, referral source, or preferred language.
- Set up A/B tests to create two or more variations of each CTA. Manage all of your CTA’s in one dashboard and see how many views, clicks, and conversions each one is generating across all your pages.

Ads:
- Manage your Google ad campaigns, Facebook, Instagram, and LinkedIn all within HubSpot.
- Create segmented audiences and personalized ads with ad conversion events and campaign management. Build custom lists to target visitors at different stages of the buyer’s journey, and use CRM and website data to inform your ad campaigns and increase conversion.
Report on actual leads and ROI generated by every ad. Use attribution reporting to understand how your ads are performing at different stages of the buyers journey.
- Use the ad sequence builder to create journey-based ad campaigns for your audiences at every stage. With embedded workflows and lead syncing, automatically send leads to your sales team.

Question 17

Email & Social Tools

Answer 17

Email:
- With the drag and drop editor, you’re able to customize your layout, add CTA’s and images, and modify your content easily. Get started quickly with pre-built email templates, and customize them to meet your teams needs.
- You can use an email subscribers lifecycle stage, list membership, or any information in their contact records to automatically serve up the most relevant subject lines, content, links, attachments, and CTA’s.
- Schedule emails in advance to be sent out and with HubSpot’s excellent email deliverability, more emails will land at the top of your prospects inbox, not buried in a spam folder.

Social Tools:
- Use HubSpot’s social media management software to publish content to social networks from the same place you build campaigns.
- Linking all your interactions back to your CRM so you can have contextual conversations and can report on social media ROI.
- Use HubSpot’s AI-powered post generator to quickly draft and publish content directly to LinkedIn, FaceBook, Instagram, and Twitter.
- Out-of-the-box social reports compare the performance of different platforms, campaigns, and publishing times. Because HubSpot integrated with your CRM, you can see the visits, leads, and customers social media is generating for your company.
The campaigns tool in HubSpot allows you to tag related marketing assets and content, so you can easily measure the effectiveness of your collective marketing efforts and see how your social posts impact your larger marketing strategy.

Question 18

Contact Management & Segmentation Tools

Answer 18

Contact Management:
- With HubSpot’s contact management tools, you have everything you need to create, organize, and grow relationships with customers and leads.
- Perform and log activities such as emails and calls, and eliminate manual data entry with software that updates your contacts automatically.
- HubSpot’s contact management software will automatically enrich contact records with company details from its database of over 20 million businesses.
- Send emails, make and record calls, take notes, assign follow-ups, schedule meetings, and add new deals directly with a contact or company record.
- HubSpot’s software gives your team access to deep insights, such as a contact’s past conversation history with your company.

Segmentation Tools:
- List segmentation helps you create lists of contacts based on a wide variety of criteria: from age to most recent content download to expected deal size. Use there lists to automate your email marketing efforts and send your contacts personalized information.
- Want to reach out to this weeks’ leads with more information? Or do you need to contact all customers who have been with you for over 10 years? With lead segmentation, you can create time-based lists that make sure you’re right on time with your messaging.

Question 19

Omni-Channel Marketing Automation & Custom Objects

Answer 19

Omni-Channel Marketing Automation:
- Helps you create cohesive and personalized experiences across every customer touchpoint.
- For example, an omnichannel journey can: start when a customer browses products on your site, and continue on different channels like email, SMS, or web push.

Custom Objects:
- If your company’s data can’t be bucketed under categories like contacts, companies, or deals, this one’s for you. With custom objects, you can easily organize the information you need to do your job, right inside your CRM.
- Easily configure your custom object data into reports that show exactly what you want to track.

Question 20

Business Units & Lead Scoring

Answer 20

Business Units:
- With business units, you can delineate contacts by brand, or expand your target audience to run cross-sell and up-sell campaigns across your whole customer base. Easily separate assets, conversions, and reports with out-of-the-box CRM properties for Business Units.
- Business Units allow you to manage and communicate across multiple brands, all in the same portal.
- Business units make it easy to get and stay organized, so you no longer need to rely on complex naming conventions or properties to make sense of your assets and campaigns. Categorize and filter web pages, landing pages, emails, forms, and blogs by business units, so you always have the right asset on deck for each brand.

Lead Scoring:
- HubSpot’s lead scoring software uses data points from the entire customer journey to analyze and score each lead. In turn, your team can close more deals with data-backed prioritization and perfectly timed follow-ups.
- Over time, the system becomes smarter, creating a self-optimizing lead scoring system.
- Create new scoring criteria based on data from form submissions, page visits, and more. Then, use your lead score to segment email lists, trigger rep notifications, and personalize your web content.

Question 21

Campaign Management & ABM Tools

Answer 21

Campaign Management:
- The campaign management tools in HubSpot give marketers everything they need to build, manage, and collaborate on campaigns from one central place.
- Too often, marketers need to pull customer data from several sources to create targeted and personalized campaigns, resulting in a disjointed and frustrating customer experience.

ABM Tools: Account Based Marketing
- Use workflow templates to define your ideal customer profiles and identify a good fit target account. Set up default properties to tag accounts and buying roles. Leverage AI-powered recommendations of target accounts to ensure sales never misses a beat. HubSpot tracks your existing customers and qualified leads so you never have to worry about losing important contact details across marketing and sales.
- Marketing and Sales can finally use shared tools that unite them around the same data. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
- Track and measure key milestones throughout your accounts journey, continuously using data to adapt and iterate on your ABM strategy.

Question 22

Attribution Reporting & We site Traffic Analytics

Answer 22

Attribution Reporting: you can create 3 types of attribution reports in HubSpot.
- Contact create attribution reports can help you understand which marketing efforts result in the most few contacts
- Deal create attribution reports can help you understand which marketing efforts result in the most few deals (MHE only)
- Revenue attribution reports can help you understand which marketing efforts result in the most won revenue (MHE only)

Website Traffic Analytics:
Use HubSpot’s traffic traffic analysis tool to view website traffic data. This includes viewing traffic by source, topic cluster, device type, country, and more.

Question 23

Customer Journey Analytics

Answer 23

• Every marketing moment matters. Without actionable data, it can be hard to find out if your customers are engaging with your brand as much as you’d like.
• With customer journey analytics, you can visualize the impact of your marketing efforts. Analyze conversion rates and time between touch points. By understanding what works and what doesn’t, you can refine your strategies.