radio Flashcards
how does Tony Blackburn appeal to Radio 1’s audience?
- he was originally a host on Radio Caroline that the young audience were already familiar with
- he uses humour to appeal: getting people out of bed by doing ‘the bedroom twist’ (dancing around bedroom)
- Tony is representative of the audience demographic - relatable
- directly addresses audience - feel part of the show
how do Jordan Banjo and Perri Kiely appeal to KISS FM’s audience?
- younger audience would remember them from BGT - their dance group Diversity won the show
- they use humour to appeal: focus on humorous topics (eg. reading out funny news stories)
- presenters representative of audience demographic - relatable
- use of informal language + slang - relatable and directly address audience
what was radio initially used for?
family entertainment- was first introduced for a family audience
they would listen live together- nothing on demand
had to listen when it was on
what is the KISS FM breakfast shows audience?
C- lower middle - working (use of slang and informal language)
A- ages 14-35 - (presenters in this demographic)
G- both, although both presenters men, women may find them attractive
E- any (diverse presenters appeal to a wider audience)
S- any, mainly straight (have prominent LGBTQ celebrities on show)
Young + Rubicam - mainstreamers, aspirers, strugglers
what radio was available for young people in the 1960s?
- no BBC radio targeted at a youthful audience until Radio 1
- pirate radio stations - which were not legal eg. Radio Caroline (the most popular pirate radio)
what was the appeal of pirate radio for young people in the 1960s?
- they played non-stop pop and rock music — beyond control of regulators, so could play whatever they wanted
- had guest appearances eg. Twinkle
- were seen as ‘cool’ amongst young people due to less formal presentation style
- relatable, knowledgeable presenters that audience trusted
why was Radio 1 created?
BBC previously had no radio station targeted at a younger audience, and had to create one because of the compulsory TV license
every household pays the licence so everybody should receive content suitable for their needs
in response to this, the BBC reorganised and renamed their radio channels, including creating Radio 1 to accommodate the changing attitudes towards music (the introduction of rock and roll, passionate music teenagers)
why were the BBC and government against pirate radio stations?
- they were unregulated, so played non-stop pop music
the BBC did not provide this since they also had to provide news and entertainment
- pirate radios were competition for Radio 1
both stations targeted the same demographic, and young audience was more drawn to the pirate stations
how did the government and BBC wipe out competition of pirate radio stations?
by passing the 1967 marine broadcasting offences act
this officially outlawed pirate radio stations
so their audiences came to BBC Radio 1
How was BBC Radio 1 funded in 1967?
funded through compulsory TV licence paid by every household
Radio 1 struggled financially as there was no increase in the licence fee to pay for this extra radio station.
what was the problem with Radio 1 when it was initially launched?
- it did not capture the spirit of the pirate radios because of its professional organisation and rules — hosts could not play whatever music they wanted, they had to fit into BBC’s standards
this lead to it initially being unsuccessful
- it did not capture the spirit of the pirate radios because of its professional organisation and rules — hosts could not play whatever music they wanted, they had to fit into BBC’s standards
this lead to it initially being unsuccessful
not as popular as hoped - was not seen as ‘cool’ by young demographic — BBC typically has traditional, conservative values that aren’t in the interest of young people
- BBC struggled financially — didn’t increase the license fee to pay for extra radio station
what were the restrictions around the amount of music BBC Radio 1 could play and how did this compare to pirate stations?
- Radio 1 could only play 5 hours of music per day due to ‘Needle Time’
- Pirate stations did not have these restrictions since the law was difficult to apply offshore — so the music-passionate young audience gravitated towards pirate stations
how did Radio 1 become successful?
- the 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations - this eliminated any of Radio 1’s competition and caused the pirate audiences to come to Radio 1
- many of the pirate station broadcasters were then employed by BBC Radio 1, appealing to many of the presenters’ loyal listeners
how was radio in 1967 different to radio today?
in 1967 radio had to be consumed at the time of the broadcast (live) whereas toady it is on demand, eg. on the KISS FM website audiences are able to listen to previous shows by streaming
- Radio 1 broadcasts were only available between 5:30am and 2:00am and could only play 5 hours of music per day due to ‘Needle Time’, however KISS FM broadcast 24 hours a day and have no limits on the amount of music they can play
how does KISS FM target its audience?
age:
- addresses them using informal language + colloquialisms
- presenters have a relaxed approached to the show, make it personal by mentioning their own lives , creates para social relationship
- fast paced holds younger audiences attention
- popular songs (chart music) appeals to mainstreamers
class:
- show sponsored by Jet2Holidays - lower middle + working class would be interested in getting a bargain
ethnicity:
- diverse presenters (both mixed race) appeal to a range of races, are both British appealing to a British audience of all races
gender:
- both presenters men - male audience would be able to relate them and a heterosexual female audience may find them attractive, both presenters already known for winning BGT, audience may remember their dance group ‘Diversity’
KISS FM have an interest in what?
A commercial interest - this effects the content of their radio shows eg. advertising
- However BBC Radio 1 do not have an interest in profit because they are a PSB (public service broadcaster) - they answer to the government and the UK public (who pay the TV license)
who is KISS FM owned by?
Bauer Media Group (BMG) - they are a media conglomerate
- they also own Empire Magazine, Magic Radio, Heat magazine
how is the radio industry regulated?
by OFCOM - approved by the government but is independent, also regulates TV
they:
- enforce competition laws
- protect audience from harmful or offensive material
- ensures radio programmes appeal to a range of tastes
what is the watershed and how is it insignificant in todays society?
TV shows on after 9pm will contain adult content + explicit language
- TV shows can be watched on demand nowadays where there is nothing to prevent children from watching these adult shows
how is KISS funded?
it is free to listen to KISS FM, so they generate profit in other ways
- advertising - primary source of revenue
- sponsorship deals
- profit from competitions
