heat magazine

Question 1

how is hyperbolic language used in heat

Answer 1

• hyperbolic language such as ‘shocked’ ‘terrified’ make stories sound more exciting & dramatic , reinforced by the exclamative ‘caught out!’

Question 2

how are enigma codes used in heat

Answer 2

they encourage the reader to buy the magazine to discover the full story , little text gives little information around stories to draw audience in

Question 3

what does the masthead suggest

Answer 3

• “heat” suggests this magazine is filled with hot gossip
• lowercase letters used in the masthead is unconventional for a masthead. - signifies the magazine is informal & relatable

Question 4

what do the unstaged photos signify

Answer 4

• most photos seem unstaged & shot in real locations - some seem grainy & poor quality - could be paparazzi photos
• this adds to sense of realism - magazine will show us the truth about celebrities.

Question 5

how does heat use language to attract & engage an audience

Answer 5

• language promoting idea of secrets - ‘behind closed doors’ , ‘double life’ , ‘secretive star’ , ‘secret heartache’ emphasise how the magazine includes many secrets that an audience can’t discover in any other magazine - highlighted by word ‘exclusive’

Question 6

how does heat front cover target a mainstream audience

Answer 6

• intertextual references - pop culture references e.g I’m a celeb - widens the magazines audience since it attracts fans of the show - Liam & Cheryl - were a popular celebrity couple - Posh spice - was in the pop girl group Spice girls

Question 7

how does the heat magazine front cover target a female audience

Answer 7

-magazine features women in a successful positions , Meghan Markle, Cheryl Cole , Victoria Beckham , Giovanna Fletcher - this use of celebrities is engaging for an audience

• Giovanna Fletcher is described as the ‘Queen of the Castle’ - not only is this an intertextual reference to the name given to the winner of ‘I’m a celebrity’ but it also presents Fletcher as powerful, dominant , a role model which subverts gender stereotypes
• using Victoria beckham nickname ‘posh spice’ - intertextual reference & suggests she is successful & wealthy - subverts gender stereotypes

Question 8

how does the heat magazine present men

Answer 8

• applying props character theory : Liam Payne could be portrayed as the villain - only featured in a small circle with an unflattering image , could suggest he’s done something scandalous surrounding his partner at the time , Cheryl Cole , who could be perceived as the princess
• Harry is represented as making mistakes , head down looking depressed
• men are not represented as positively as women , could signify the target audience is predominantly women

Question 9

how does the heat magazine target a younger audience

Answer 9

• colloquial language ‘baby daddy’ suggest this is an informal magazine targeted at a younger , less educated audience

Question 10

how does the heat magazine target an audience between the ages of 35-40

Answer 10

• Victoria Beckham is mentioned by her nickname ‘posh’ - this intertextual reference may not be understood by a younger audience who weren’t raised at the time the spice girls were together , however an audience between the ages of 30-45 would understand this reference

Question 11

how does the heat magazine target a working class audience

Answer 11

• price of magazine is low £1.95 appeals to a low income audience , makes magazine accessible for a wider audience
• crowded layout suggests the magazine will be packed with content - many images but very little text make the cover easy to understand , bolder , use of bright colours make it seem exciting & entertaining - suggest it is targeted at a less educated audience