Radio Flashcards
Paper 2 (only 2 out of 3 topics can come up)
What is public service broadcasting?
A radio station paid for by the people, for the people
What is the PSB purpose?
-inform
-learning
-reflect identity
-reflect diversity
-neutrality
-accessible
What is the BBC remit and who made it?
Inform, educate, entertain
-made by John Reith
How do they get funding?
Provided by govt, but funded thru peoples tv licenses. do not rely on advertising so their funding is always guaranteed-allows them to diversify
What is the royal charter and what does it say?
Defines main objectives of BBC:
-sustain society
-education
-creativity
-represent UK
-bring UK to world and world to UK
in 2014-19, what % listened to BBC?
62% of aged 15+ in Uk
What is the typical running order of BBC breakfast show?
-less known artists
-game show
-sports update
-mainstream artists
-top hits
What are the socio-demographic categories?
way of categorising audiences by their job
A-upper middle class
B-middle class
C1-lower middle class
C2-skilled w/c
D-working class
E-unemployed
What are the psychographic segmentation categories?
study of personality, values and lifestyles
-mainstreamers=seek security
-aspirers=seek status
-succeeders=seek control
-resigned=seek survival
-explorers=seek discovery
-strugglers=seek escape
-reformers=seek enlightenment
symbiotic relationship
when a media product is promoted by another brand
media convergence
process of several media platforms coming together to create a product
stats on radio
67% of population tune into digital radio every week
