Jungle Book Flashcards
Paper 2 (only 2 out of 3 topics can come up)
media conglomerate
company which owns many other companies
-Disney is its own conglomerate, recently acquired Fox Tv
vertical integration
where a company owns supply chain for all stages of production, distribution and exhibition
-Production= Walt Disney
Distribution= Buena Vista
Exhibition= Disney Channel
Horizontal integration
when a company outsources other businesses
-Disney acquired Pixar and Marvel
What percentage of films dont make their money back?
90%
Why are celebrities listed as executive producers?
To share the risk socially and economically if it fails
How did film makers make more profit in 1960s?
Merchandise and theme parks
What was the budget for 1967 JB?
$4 million
What was the budget for 2016 JB?
$177 million
1967JB funding and ownership facts
-vertically integrated
-soundtrack released alongside
-adapted the book to make film light hearted, widens the audience and reduces risk of failure
2016JB funding and ownership facts
-vertically and horizontally integrated
-success offset losses of BFG
-audience changed so allowed darker themes
-downloads, clothing, games
What did Warner bros try to do?
Release their version of jungle book ‘Mowgli’ at the same time but they knew they couldn’t compete without the back catalogue of original songs, so sold to Netflix to avoid competing in cinemas
cel animation
characters are drawn and photographed
multiplane camera
moving art past the camera fast to create 3d effect
xerography
draw and copy images to save time
shot recycling
recycling old camera shots to save money
voice casting
JB67 was one of first to use
CGI
computer-generated imagery
motion capture
used to create animals, person in a suit and then cgi is used
1967JB production facts
-directed by Wolfgang Reitherman
-Used economical techniques
2016JB production facts
-visual effects for animals and landscapes
-directed by Jon Favreau
-CGI and motion capture
saturated distribution
filling all available cinemas simultaneously on its opening weekend in order to create a cultural event
historical context of distribution
expensive copies of the master film were made and delivered to cinemas, due to this, there were fewer copies so they had to have staggered release
regulation
pre1967- code banned sexual perversion, profanity, nudity and violence
post1967- aged rating from BBFC
economic context of regulation
china has no rating system, instead says either ‘for all’ or ‘banned’. Hollywood tries to ensure mainstream films are not going to be banned
1967JB distribution facts
-distributed by Buena Vista
-rereleased in 1978, 1984
-rated U in the UK
-staggered release
2016JB distribution facts
-distributed by buena vista
-saturated distribution (in 4028 cinemas in Us and 594 in UK)
-rated PG in UK
-passed in China
synergy
where one product promotes another/ joining with another company to sell products
1967JB marketing facts
-posters and billboards
-family friendly trailer
-Theme Park
-disney store
-soundtrack synergised with film
2016JB marketing facts
-trailer showed spectacle elements
-trailer released during super bowl break to attract male demographic
-synergised with kenza, air b&b
economic context of consumerism
2016JB earned most box office streams outside of US, showing globalisation
1967JB consumerism facts
-$24 million made on worldwide release
-4th highest grossing movie in 1967
-audience score 82%
-on Disney+ and NowTv
-Strong german market
2016JB consumerism facts
-strong chinese and indian market
-$968 million made
-audience score 86%
-DVD, Netflix
how many animations did disney make between 1937-2016?
56
who took over disney in 2006?
Rob Iger
Historical context of effects of producers?
disney was traditional and simple, Iger made them a strong conglomerate and since then has expressed multiculturalism, feminism and sexuality
1967JB effects of producers facts
-product of walt disney
-rejected original JB script, he changed ending
-famous actors voices to try be modern
-conservative views shown in film
2016JB effects of producers facts
-produced by Jon favreau
-collaborative due to cgi
-less conservative, iger trying to diversify brand
