Quota Sampling Flashcards
1
Q
What is this type of sampling
A
The target audience are divided into subgroups but they are then selected at the Convenience of the researcher
2
Q
What’s the fist stage
A
Identify the target population
3
Q
What’s the 2nd stage
A
Identify the subgroups in the population
4
Q
What’s the 3rd stage
A
Calculate how many people are needed in each subgroup
5
Q
What’s the 4th stage
A
Select people opportunistically from each subgroup
6
Q
What’s the 5th stage
A
Assess the proportion of subgroups in target population
7
Q
What needs to be asked
A
Would they be willing to take part in the research
8
Q
What’s the advantage of this
A
All of them will be in the sample
9
Q
What are the 2 weaknesses
A
It’s more difficult for the researcher
It’s costly for time/money/ resources
