Quiz 4

Question 1

Novelties advertising is also known as?

Answer 1

specialty advertising

Question 2

It includes useful gifts and items containing promotional messages such as names, trademarks, slogans, or statements of the producer.

Answer 2

Novelties advertising

Question 3

The main idea behind this advertising is to win the hearts of the customers and build goodwill and prestige for the company.

Answer 3

Novelties advertising

Question 4

Types of Advertising Media Promotional or Display Advertising
(WIICDSETS)

Answer 4

•Window Display
•Interior Display
•In-store Commercials
•Counter Displays
•Display Stand
•Show room
•Exhibition
•Trade Fairs
•Samples

Question 5

used as an initial attraction to bring customers into a store and are also used as a marketing tool to communicate the brand’s image

Answer 5

WINDOW DISPLAY

Question 6

induces persons to enter into the shop. It arouses the interest of passers-by and kindles a desire to buy the product on display.

Answer 6

Window Display

Question 7

Is done inside the shop.

Answer 7

Interior display

Question 8

Products placed in interior display are often kept within the easy reach of the buyers.

Answer 8

Interior Display

Question 9

audio-visual displays of products shown on TV sets hung from the ceiling, usually over check-out counters.

Answer 9

IN-STORE COMMERCIALS

Question 10

act of marketing to customers while they are inside of a brick-and-mortar business or commercial property. It actively promotes products and services at the point-of- purchase when customers are highly interested and engaged.

Answer 10

IN-STORE COMMERCIALS

Question 11

It includes cut-outs, posters display cards, and eye-catching arrangement of goods on the counter.

Answer 11

COUNTER DISPLAY

Question 12

one the best ways to promote your product or brand.

Answer 12

COUNTER ADVERTISING

Question 13

It’s a place where people stand in line, pause as they wait for the cashier to finish or for their product to be wrapped. Attention is focused on the counter, where your customer places their products to pay for them. It’s also the place where last minute buying decisions are made.

Answer 13

COUNTER ADVERTISING

Question 14

is an advertising and merchandising tool that has a direct impact on product sales.

Answer 14

DISPLAY STAND

Question 15

These display stands can be rotated by the customers.

Answer 15

DISPLAY STAND

Question 16

a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel.

Answer 16

Show Room

Question 17

It is a retail store of a company in which products are on sale in a space created by their brand or company.

Answer 17

SHOW ROOM

Question 18

must be highly decorated and must have good lighting arrangement.

Answer 18

SHOW ROOM

Question 19

a huge fair where many producers display their products for dealers and consumers.

Answer 19

EXHIBITION

Question 20

commercial fairs in which producers are invited to display and demonstrate their products.

Answer 20

TRADE FAIRS

Question 21

The idea behind it is that the product is the “will it itself”, if once used

Answer 21

SAMPLES

Question 22

Some producers distribute samples to prospective consumers so they can test the product.

Answer 22

SAMPLES