Quiz 2 Flashcards
The Media is the plural form of the word “_______” which is a means through which a thing is done
.
medium
are the agencies, means, or instruments used to convey advertising messages from producer to consumer
Media
refers to the various media channels through which advertising is done
Advertising Media
used for showcasing promotional content which communicated in various
forms such as text, speech, images, videos using TV, radio, online, outdoor etc.
Advertising Media
Advertising media plays an essential role in business and marketing for companies (T or F)
True
it is possible for every customer to know about every brand or product (T or F)
False (impossible)
This is why companies advertise
and use advertising media to reach
to customers, and to increase their
market share (T or F)
True
companies cannot choose the type of media they want and they can do an advertising campaign (True or False)
False (companies can choose)
an important domain in business and advertising.
Advertising media
Types of advertising media
- PRINT MEDIA
- OUTDOOR OR MURAL MEDIA
- DIRECT MAIL ADVERTISING
- NOVELTIES ADVERTISING
- DEALERS AIDS OR POINT OF PURCHASE DISPLAY
- PROMOTIONAL ADVERTISING
- MISCELLANEOUS MEDIA
- BROADCAST MEDIA
• a varied landscape of advertising
opportunities
• These media offer the ability to present your brand, product, or message to an audience in a way unlike any other venue
Print Media
Written advertising
- Written advertising
- Newspaper advertising
- Daily newspaper
may be included in the form of newspapers, magazines and etc.
They are among the oldest and most
effective types of advertising
Written advertising
contains news, opinions, service information, entertainment messages and public materials
Newspaper advertising
Daily newspapers contain two types of
advertisements:
- Classified advertising
- Display advertising
Advantages of Print Media/ Written advertising
- Large readership and a high level of reader involvement
- Geographical selectivity
- The cost is relatively low
- Timely impact
Disadvantages of Print Media/ Written advertising
- Short life
- Black and white (although many papers are changing to color format)
- Where people are still illiterate
- Printing and distributing can be costly
basically useful in capturing those customers who are travelling from one place to another.
Outdoor advertising
TYPES OF OUTDOOR OR MURAL
MEDIA
- Posters
- Painted Displays or Metal Displays
- Wall Painting
- Electric Light Signsk
- Neon Signs
- Travelling Displays
- Van Advertising
- Banners
- Railway Station Advertising
- Sky Writing
- Sandwich Man
pre-printed sheets put up like wallpaper on outdoor billboards.
Posters
these can be displayed for a very long time. It can bear climate effect.
Painted Displays or Metal Displays
are found in cities, towns and even villages. The surface can be hired.
Wall Painting
Sign board illuminated by electricity can be seen in the large numbers in cities. They can be presented with attractive letters and colored bulbs
Electric Light Signs
Advertisement is also presented with brilliantly tubes in various shades.
Neon Signs
It is also known as Transit Advertising
Travelling Displays
Displays can also be made on the front, sides and backs of vehicles and vans
Van Advertising
are made of cloths and words are written in colors.
Banners
the passengers have to wait on railways stations for a long period of time, hence, they have the opportunity to read these posters
railway station advertising
message can be written on balloons which are floated in the air
Sky Writing
carry up funnily and carry boards to
advertise.
Sandwich man
Advantages of outdoor advertising
- Highly visible and relatively inexpensive
- 24-hour a day message and located to reach specific target markets
Disadvantages of outdoor advertising
- Effectiveness cannot be measured easily
- Posters and hoardings disturb the attention of riders on the road.
