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Advertising > Quiz 2 > Flashcards

Quiz 2 Flashcards

1
Q

The Media is the plural form of the word “_______” which is a means through which a thing is done
.

A

medium

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2
Q

are the agencies, means, or instruments used to convey advertising messages from producer to consumer

A

Media

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3
Q

refers to the various media channels through which advertising is done

A

Advertising Media

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4
Q

used for showcasing promotional content which communicated in various
forms such as text, speech, images, videos using TV, radio, online, outdoor etc.

A

Advertising Media

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5
Q

Advertising media plays an essential role in business and marketing for companies (T or F)

A

True

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6
Q

it is possible for every customer to know about every brand or product (T or F)

A

False (impossible)

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7
Q

This is why companies advertise
and use advertising media to reach
to customers, and to increase their
market share (T or F)

A

True

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8
Q

companies cannot choose the type of media they want and they can do an advertising campaign (True or False)

A

False (companies can choose)

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9
Q

an important domain in business and advertising.

A

Advertising media

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10
Q

Types of advertising media

A
  1. PRINT MEDIA
  2. OUTDOOR OR MURAL MEDIA
  3. DIRECT MAIL ADVERTISING
  4. NOVELTIES ADVERTISING
  5. DEALERS AIDS OR POINT OF PURCHASE DISPLAY
  6. PROMOTIONAL ADVERTISING
  7. MISCELLANEOUS MEDIA
  8. BROADCAST MEDIA
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11
Q

• a varied landscape of advertising
opportunities
• These media offer the ability to present your brand, product, or message to an audience in a way unlike any other venue

A

Print Media

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12
Q

Written advertising

A
  1. Written advertising
  2. Newspaper advertising
  3. Daily newspaper
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13
Q

may be included in the form of newspapers, magazines and etc.
They are among the oldest and most
effective types of advertising

A

Written advertising

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14
Q

contains news, opinions, service information, entertainment messages and public materials

A

Newspaper advertising

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15
Q

Daily newspapers contain two types of
advertisements:

A
  1. Classified advertising
  2. Display advertising
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16
Q

Advantages of Print Media/ Written advertising

A
  1. Large readership and a high level of reader involvement
  2. Geographical selectivity
  3. The cost is relatively low
  4. Timely impact
17
Q

Disadvantages of Print Media/ Written advertising

A
  1. Short life
  2. Black and white (although many papers are changing to color format)
  3. Where people are still illiterate
  4. Printing and distributing can be costly
18
Q

basically useful in capturing those customers who are travelling from one place to another.

A

Outdoor advertising

19
Q

TYPES OF OUTDOOR OR MURAL
MEDIA

A
  1. Posters
  2. Painted Displays or Metal Displays
  3. Wall Painting
  4. Electric Light Signsk
  5. Neon Signs
  6. Travelling Displays
  7. Van Advertising
  8. Banners
  9. Railway Station Advertising
  10. Sky Writing
  11. Sandwich Man
20
Q

pre-printed sheets put up like wallpaper on outdoor billboards.

A

Posters

21
Q

these can be displayed for a very long time. It can bear climate effect.

A

Painted Displays or Metal Displays

22
Q

are found in cities, towns and even villages. The surface can be hired.

A

Wall Painting

23
Q

Sign board illuminated by electricity can be seen in the large numbers in cities. They can be presented with attractive letters and colored bulbs

A

Electric Light Signs

24
Q

Advertisement is also presented with brilliantly tubes in various shades.

A

Neon Signs

25
Q

It is also known as Transit Advertising

A

Travelling Displays

26
Q

Displays can also be made on the front, sides and backs of vehicles and vans

A

Van Advertising

27
Q

are made of cloths and words are written in colors.

A

Banners

28
Q

the passengers have to wait on railways stations for a long period of time, hence, they have the opportunity to read these posters

A

railway station advertising

29
Q

message can be written on balloons which are floated in the air

A

Sky Writing

30
Q

carry up funnily and carry boards to
advertise.

A

Sandwich man

31
Q

Advantages of outdoor advertising

A
  1. Highly visible and relatively inexpensive
  2. 24-hour a day message and located to reach specific target markets
32
Q

Disadvantages of outdoor advertising

A
  1. Effectiveness cannot be measured easily
  2. Posters and hoardings disturb the attention of riders on the road.

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