Quiz 3

Question 1

• Way of sending sales messages directly to the customers.
• Sent to a home or business.
• It is a direct response advertising.

Answer 1

Mail Advertising

Question 2

Two types of Mail Advertising

Answer 2

1. Direct Mail
2. Electronic Mail or E-mail

Question 3

• Method of marketing where you send physical materials through the mail to potential customers.
•This can include postcards, brochures,
catalogs or even letters.

Answer 3

Direct Mail

Question 4

Similar to direct mail, but you send
emails instead of sending physical
materials.

Answer 4

Electronic Mail or E-mail

Question 5

Direct mail is a type of advertising medium in which messages are ________________________.

Answer 5

sent to target customers through the mail

Question 6

The terms “_________” and “_______” are often used interchangeably

Answer 6

direct mail and mail order

Question 7

The best way to distinguish these similar, yet different, terms is to remember that ________________, like print or broadcast media.

Answer 7

direct mail is simply an advertising medium

Question 8

are delivered through the printed word, usually in newspapers or magazines,

Answer 8

Print media messages

Question 9

are delivered through the airwaves, on television or radio.

Answer 9

Broadcast media messages

Question 10

In direct mail, advertising and other types of messages are delivered through the mail. (T or F)

Answer 10

True

Question 11

Direct-Mail Advertising (Advantages)

Answer 11

1. Can be highly selective
2. Detailed information can be conveyed
3. Effectiveness of this advertisement can be measured

Question 12

Direct-Mail Advertising (Disadvantages)

Answer 12

1. Difficult to maintain an up-to-date mailing list
2. People think of it as “junk mail”
3. It is costlier to reach a thousand people.

Question 13

Types of Direct Mail Advertising

Answer 13

1. Post Cards
2. Sales Letters
3. Circulars
4. Folders
5. Broadsides
6. Catalogues and Booklets
7. House Organs
8. Package Insert

Question 14

Are used to carry brief messages about product. Mailing without an envelope and to which the sender must affix a stamp.

Answer 14

Postcards

Question 15

Sent to induce the potential customers to buy particular product. Their main objective is to arouse interest and create desire about the product.

Answer 15

Sales Letters

Question 16

These contains several pages and describe all details about the product. These are printed on good paper with photographs.

Answer 16

Circulars

Question 17

• Bigger than ordinary card and can be conveniently folded.
• It can be posted without envelope. •These are attractively designed to draw immediate attention of the potential
customers.

Answer 17

Folders

Question 18

● Giant sized folders or paper with print on one side only—posters, flyers, and advertisements are all examples.
● These are designed to impressed customers by their size, attractive colors and illustrations.

Answer 18

Broadsides

Question 19

Illustrative pricelists containing the price and features of products. These are send to business buyers and to customers who enquire about the goods. .

Answer 19

Catalogs and Booklets

Question 20

A magazine or periodical published by a company or organization sent to wholesaler, retailer, salesman and prospective customers free of cost

Answer 20

House Organs

Question 21

The main objective behind a house organ is to increase the sales of the company’s goods by __________________.

Answer 21

appealing to the customers.

Question 22

These are small leaflets to encourage repeated purchases of the allied products

Answer 22

Package Insert