Quiz 3 Flashcards
• Way of sending sales messages directly to the customers.
• Sent to a home or business.
• It is a direct response advertising.
Mail Advertising
Two types of Mail Advertising
- Direct Mail
- Electronic Mail or E-mail
• Method of marketing where you send physical materials through the mail to potential customers.
•This can include postcards, brochures,
catalogs or even letters.
Direct Mail
Similar to direct mail, but you send
emails instead of sending physical
materials.
Electronic Mail or E-mail
Direct mail is a type of advertising medium in which messages are ________________________.
sent to target customers through the mail
The terms “_________” and “_______” are often used interchangeably
direct mail and mail order
The best way to distinguish these similar, yet different, terms is to remember that ________________, like print or broadcast media.
direct mail is simply an advertising medium
are delivered through the printed word, usually in newspapers or magazines,
Print media messages
are delivered through the airwaves, on television or radio.
Broadcast media messages
In direct mail, advertising and other types of messages are delivered through the mail. (T or F)
True
Direct-Mail Advertising (Advantages)
- Can be highly selective
- Detailed information can be conveyed
- Effectiveness of this advertisement can be measured
Direct-Mail Advertising (Disadvantages)
- Difficult to maintain an up-to-date mailing list
- People think of it as “junk mail”
- It is costlier to reach a thousand people.
Types of Direct Mail Advertising
- Post Cards
- Sales Letters
- Circulars
- Folders
- Broadsides
- Catalogues and Booklets
- House Organs
- Package Insert
Are used to carry brief messages about product. Mailing without an envelope and to which the sender must affix a stamp.
Postcards
Sent to induce the potential customers to buy particular product. Their main objective is to arouse interest and create desire about the product.
Sales Letters
These contains several pages and describe all details about the product. These are printed on good paper with photographs.
Circulars
• Bigger than ordinary card and can be conveniently folded.
• It can be posted without envelope. •These are attractively designed to draw immediate attention of the potential
customers.
Folders
● Giant sized folders or paper with print on one side only—posters, flyers, and advertisements are all examples.
● These are designed to impressed customers by their size, attractive colors and illustrations.
Broadsides
Illustrative pricelists containing the price and features of products. These are send to business buyers and to customers who enquire about the goods. .
Catalogs and Booklets
A magazine or periodical published by a company or organization sent to wholesaler, retailer, salesman and prospective customers free of cost
House Organs
The main objective behind a house organ is to increase the sales of the company’s goods by __________________.
appealing to the customers.
These are small leaflets to encourage repeated purchases of the allied products
Package Insert
