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Planning/Evaluating Health Interventions > Quiz 3 (Chapters 10 and 11) > Flashcards

Quiz 3 (Chapters 10 and 11) Flashcards

1
Q

Human, fiscal and technical assets available to plan, implement and evaluate programs

A

Resources

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2
Q

Includes personnel, curriculum, instructional resources, space

A

Resources

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3
Q

People needed to carry out programs

A

Personnel

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4
Q

Often the most expensive resource

A

Personnel

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5
Q

When you find personnel within planning organization or priority populations

A

Internal

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6
Q

Personnel from outside the organization, like speakers or wellness vendors

A

External

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7
Q

Knowledge/skills needed to complete tasks

A

Technical assistance

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8
Q

What are the keys to teamwork

A 
forming
storming
norming
performing
adjourning
reforming
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9
Q

Planned set of lessons or courses signed to lead competence in an area of study

A

Curriculum

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10
Q

Develop materials on own

A

internal

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11
Q

previously developed materials

A

external

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12
Q

SAM

A

suitability assessment of materials

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13
Q

What is SAM?

A
  • read through factor list and evaluate criteria
  • read material you wish to evaluate and write brief statements
  • short materials
  • evaluate and score each of 22 SAM items
  • calc by summing scores from rated items
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14
Q

5 major components of external materials

A
  • participants manual
  • instructors manual
  • audiovisual materials
  • training
  • marketing
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15
Q

previously developed materials and include all basic components to deliver a program

A

external materials

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16
Q

non consumable items with a long service life

A

equipment

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17
Q

consumable items

A

supplies

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18
Q

steps of budgeting

A
  • examine financial objective
  • identify expected revenue
  • monitor budget
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19
Q

cost that do not vary depending on the amount of product or services delivered

A

Fixed Cost

salary

20
Q

Costs thatt do vary depending on the amount of product or service delivered

A

Variable cost

ex: supplies

21
Q

Those used for obtaining assets with an expected long life

A

Capital Costs

office building

22
Q

The portion of cost that is directly expended in providing a product or service)

A

Direct cost

wages and salaries

23
Q

The portion of cost that is indirectly expended in providing a product or service

A 
Indirect cost
(utilities, insurance, maintenance)
24
Q

Purchase price of actual assets

A

Hard costs

copy machine

25
Q

Process of creating, communicating and delivering VALUE

A

Commercial marketing

26
Q

Focused on priority pop’s wants, needs,desires and preferences

A

consumer-based products

27
Q

Designed programs that facilitate voluntary behavior change for improved personal being

A

Social Marketing

28
Q

Social Marketing framework

A
  1. initiatives
  2. exposure to 5x per day
  3. knowledge, attitudes and beliefs
  4. behavior
29
Q

The set of all people who have an actual or potential interest in product or service

A

Market

30
Q

Trading a product for certain costs

A

Exchange

31
Q

The program planner

A

seller

32
Q

The priority pop

A

consumer

33
Q

Understanding the needs and desires of your priority populations

A

Consumer orientation

34
Q

Wants, needs, preferences, barriers/facilitators to behavior or product use

A

Consumer analysis

35
Q

Identity competing behaviors, messages and programs

A

Market analysis

36
Q

Communication preferences

A

Channel analysis

37
Q

Divides priority pop into smaller groups who share similar characteristics and who will respond similarly to program

A

Segmentation

38
Q

Helps narrow focus of marketing strategy
Increases chance of program
improves efficiency

A

Segmentation

39
Q

Steps in segmenting

A
  1. review formative data
  2. identify segmentation factors
  3. group ppls
40
Q

How many people are in segment and can the factors be measured?

A

Measurable

41
Q

Is the segment large enough and profitable enough to reach enough people

A

substantial

42
Q

Can the segment be reached and services delivered?

A

Accessible

43
Q

Are segments different enough that they will react differently to marketing strategies?

A

Differentiable

44
Q

What is being offered to meet consumers needs

A

Product

45
Q

What keep people from responding to an intervention or doing a behavior change

A

Barriers

46
Q

Purpose of Promotion

A
  1. inform
  2. persuade
  3. reinforce
  4. differentiate
47
Q

Ensures that planners have developed program components in response to, and reflective of the consumers needs

A

pretesting

Planning/Evaluating Health Interventions (7 decks)

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