Quiz #3 Flashcards
What is the capitalist rule?
Make those exchanges that maximize owner wealth, provided you remain within the rules of the game
What is meant by exchange?
◦ Money as a medium of exchange. Quid pro quo “something for something”. It’s used to refer to equivalent exchanges, one party gives up something of value for something else of value. True exchange can never be a one-way street.
What is meant by the game?
◦ The “game” of exchange, all exchanges the firm may be involved in
◦ Firms function in many markets simultaneously ex. labour markets, financial markets, finished goods market, communities market
What are the rules of the game?
◦ The rules of the free market, no interference to demand, supply or price. Forbids:
‣ 1. manipulation of the demand function
‣ 2. manipulation of the supply function
‣ 3. and/or directly manipulating prices
◦ Not the laws of Canada but the laws of the free market
What is owner wealth?
◦ Maximize profits = maximize owner wealth
◦ revenues minus expenses, “book valuation”
◦ Owner’s wealth is determined by price of their shares multiplied by the number of shares owned. Wealth is therefore a form of “market valuation” determined by investors
What should we maximize Owner wealth?
◦ Firm’s owners are not always shareholders can be owned by employees, suppliers, customers ex. cooperatives
◦ is not to maximize shareholder wealth, but rather maximize owner wealth
◦ Three types of resources that every company needs (Physical, labour, financial)
What is a supplier cooperative?
◦ Owned by those that supply the product, provide product at a loss (gives firm flexibility and biggest expense is minimized) in exchange for a percentage of the residual (money earned - money owned = money leftover).
◦ Each quarter firm divides profits and pays them out. Can be risky if there are no profits!
◦ Other expenses may come first ex. operating supplies, monthly bank payments etc.
◦ The choice is to “supply the milk on contract, and have no claim on the residual” Pro - higher assurance of payment (must be paid first), Con - Returns are limited in terms of the agreement
◦ or “Supply the milk as a “gift”, and have a claim on the residual” Pro - profits are unlimited, Con - there is lower assurance of payment accept greater risk for potentially greater returns
◦ Suppliers provide a crucial input for free (or deep discount) in exchange for the residual and control (A vote, pick a good BOD that will run the cooperative effectively and actually generate a residual)
What are worker cooperatives?
• Worker Cooperatives
◦ When company’s most expensive input is the labour, when labour is contributed for free
◦ They get: 1) the residual (profits split between them), 2) A vote to determine who serves on the BOD
What are consumer cooperatives?
• Consumer Cooperatives
◦ Thousands of different goods, ex. grocery store
◦ Participants must pay a one-time substantial membership, and may also pay ongoing membership fees. The fees are used by the cooperative to finance the start-up and later expansion of the business.
◦ Critical resource (financing) given for free or below market price for the profits. Members rarely receive a quarterly check amounting to their share of profits, rather used to subsidize next year’s prices.
What are lender cooperatives?
• Lender Cooperatives
◦ Where large fixed assets dominate a firm’s statement of financial position, ex. mining or airlines. (companies where large sums are money are required to start up and expand)
◦ They are shareholders! provide permanent, interest free loans to firms - can think of them as lenders who give money to the firm for an indefinite length of time to receive claim to the residual and have a vote in BOD elections.
• Summary - that is why we say “owner wealth” and not “shareholder wealth” because shareholders are only one type of owner.
What is maximizing owner wealth?
• Maximizing owner wealth (CBA)
◦ Determining of the action is expected to maximize owner wealth: cost benefits analysis (involves determining expected costs, benefits, net outcome by arguing one outweighs the other)
‣ View point matters - done from perspective of owners
‣ It all comes down to revenues and expenses - how is the firm affected - state the effect followed by the cause
‣ Avoid double counting
‣ Provide an argument - determining expected net outcome. Argue and explain (may consider short term versus long term, or for-sure costs and benefits versus merely potential costs)
How do you remain within the rules of the game?
• Remaining within the rules of the game: The rules check
◦ The purpose of the three rules is to prevent interference with the market's pricing mechanisms ‣ No manipulation of demand - cannot impede the ability of an interested party to evaluate the firm's product and effectively compare it to competitors. Information needs to be complete and accurate. Forbids false or even misleading info, or witholding information ‣ No manipulation of supply - cannot tamper with supply of goods and services available to consumers • 1. Restricting the number of suppliers (dividing markets) • 2. Restricting amount supplied (firms cannot collude to try and limit supply within a given market ex. production quotas to force prices up) • 3. Linking suppliers together (Force purchasers who want to buy from one company to buy from another company) • 4. Linking good together (product bundling, forcing customer to buy two products) ‣ No direct manipulation of price • Demand and supply are two components determining prices in a market, tapering with either indirectly affects prices. • You can also directly effect prices. Ex. Price Fixing - where competitors collude on a pricing scheme that permits them to sell in whatever quantities for excess profits. • Only way for a company to directly influence prices is by having considerable market power. • Companies should be price takers not price makers • Can only really control prices if they are and should not be permitted: ◦ 1) monopolist - the only supplier of a good ◦ 2) near-monopolist - has dominate market share ◦ 3) Oligopolistic - one of few suppliers (collusion)
How do we apply the capitalist rule?
- Maximize owner wealth (CBA) - determining the action that is expected to maximize owner wealth, using cost benefits analysis
- Next need to remain within the rules of the game
‣ The judgement call - determine if the contemplated action is moral under capitalism. If it’s not permissible the company should not do it ‣ You must do both CBA and the rules check
• Aren’t capitalism and utilitarianism the same thing?
◦ They both consider pros and cons of the action. But the difference is the perspective. Meso- Theory Capitalism takes a narrow view (firm’s owners) and is narrowly concerned with market activity and assuring functioning markets(Just in the commerce domaine), Macro-theory while utilitarianism takes a broad view (entire society) and is concerned with the overall welfare of society (All societal domains).
• Every exchange affects D, S, or P, so morally managers can’t do anything?
• Affecting vs Manipulating D, S, and P
◦ The problem is not affecting it’s manipulating
◦ Firms are allows to react to market forces but problem arises when they act on market forces.
◦ The signal that manipulation may be occurring is “extraordinary profits” sustained over a long period of time. (Ordinary profits = expenses of brining a good to market are covered and a living stipend for the over is provided (middle-class income))
◦ It is possible for extraordinary profits to be legitimately created by innovation and then suistained by ongoing innovation or simply dumb luck
◦ Extraordinary profits does not indicate for sure guilt, but warrants an investigation
• Proving manipulation - in our examples: honestly informing customers through advertising is “in bounds” as it follow the rules of the game: providing complete and accurate information. When someone withdrew from the market they are not going against the four supply rules - she is doing what the market is signally so that is allowed. Raising prices due to increase costs to manufacture is allowed.