Quiz #2 Review Part 2 Flashcards
Emphasis
draws attention to particular content, draws more attention to an element than it would have on its own
Focal Point
-a specific place of visual emphasis, get our gaze to the most important part of the design
How can you emphasis by contrast?
Change in direction of shapes or lines, making one element distorted or vice versa, change in size, shape, color or value of one object.
Emphasis by Isolation
-something is separated from the rest
-focal point doesn’t have to be center
Emphasis by Placement
-where you put the main point/feature of your design
-don’t use the dead center or to close to the edge
-objects in the center will get noticed first
-have like a gaze or direction pointing to the composition
Unity and Emphasis/Focal Point
CRAP
Continuity, Repetition, Alignment, Proximity
Continuity
our mind connect parts of a design when a line or other elements links them together. A flow of vision can point us toward a focal point.
Repetition
repeating an image or a word can establish its importance
Alignment
the eye is naturally drawn to a point near the center of a page, giving elements in that area perceived importance
Proximity
a part of the design that is isolated from other parts can become a focal point
Scale
-equals size
-refers to how an item relates to the size of the room or to something else
Proportion = Relative Size
looking at the size of something in relation to other elements or standards
Proportion
refers to the shape of an item and how it relates to other things in the room
Human Scale
-Anthropometric data
-commonly known size
Why unusual scale?
-Theme or purpose of the work might require an unusual scale
-focuses our attention on something different about the product or design
-might indicate some special meaning
Exaggerated Scale
Causes us to notice, may evoke emotions, give us information about meaning, can contrast large versus small
Surrealism
-sought to release the creative potential of the unconscious mind
-ex irrational juxtaposition images
-images that cannot be explained in rational terms
-viewer has to stop and think of the objects and what they know and expect to see
-often a confusion of scale
Proportion design
relative-requires designer skill/insight
-no right or wrong answer except for intent of the designer
-sometimes design goals may require disproportion, creates emphasis
Golden Ratio/Rectangle
-root rectangle
-the number 1.618
-Fibonacci sequence: 0,1,1,2,3,5,8,13,21,34
-ratio 60-30-10
How do we achieve balance?
-consider the visual weight
-achieve equal distribution
-consider vertical and horizontal axes
Symmetrical Balance
-easiest to identify and implement
-bilateral: shapes repeated on either side of a vertical axis, mirror image, rooted in our awareness of the human body
-formal balance
Asymmetrical Balance
-achieve balance through dissimilar objects with equal visual weight
-Also called informal balance
-most things we see are asymmetrical
-seems less planned, but still requires planning
-dynamic, modern, movement
How to achieve asymmetry
-eye for design
-value, color, texture, pattern, position, eye direction
Asymmetrical balance: value and color
value: darkness or lightness, contrast
Color: vibrant vs neutral
