Quiz #2

Question 1

Reference groups are groups and opinions you value when you’re looking for guidance on Family, friends, etc.

T OR F

Answer 1

(TRUE)

Question 2

Person perception of a product results Solely on its physical characteristics

T OR F

Answer 2

(False)

Question 3

Consumer behavior in which buyer makes the purchase decision.

T or F

Answer 3

( True)

Question 4

The first step in the Marketing Research process is to conduct exploratory research then use it to define the problem

T or F

Answer 4

(false)

Question 5

When engaging marketing research its best to only use one approach gathering data

T or F

Answer 5

(False)

Question 6

When we are conducting a focus group the company, brand product that is being analyzed she not be made known to the participants to gather the best

T or F

Answer 6

(TRUE)

Question 7

It is unethical to pay participants to participate in the research

T or F

Answer 7

(false) yes you can

Question 8

People can be brands

T OR F

Answer 8

(TRUE)

Question 9

Consumer purchasing are never influenced by celebrity endorsements

T or F

Answer 9

(false)

Question 10

The three way to measure social media marking are of activity, conversion, and engagement

T or F

Answer 10

( TRUE)