Quiz Flashcards
The focus that Kaiser put on their thrive marketing campaign to link an image of wellness with their name and organization is an example of what?
Market Differentiation
Analyzing challenges or barriers to starting a new cardiac rehab program would be an example of what part of a SWAT analysis
Threats
Applying for and obtaining a no-strings attached grant for a community based program is an example of equity or debt financing
neither
a _____ is a detailed analysis that can help to determine the likelihood of success of a business venture
feasibility study
is measuring the change in the number of new patients/new evaluations per month before a marketing campaign and comparing that number to the after the campaign is run is an example of a break even analysis
false
Investing money into a marketing event when those resources could have been used to start a new clinic program is an example of a/an ___________________.
opportunity cost
Determining the price you will offer a class or service at, based on what the expense of producing it and adding in some profit, is an example of __________________.
cost plus pricing
what is an effective method for monitoring expenses and projecting revenues
constructing an annual budget
Research has shown that most patients prefer to see a different physical therapist with a new perspective on their problem for each of their PT visits.
false
Are premiums for PPOs higher than premiums for HMOs
true
When a patient is seen by the PT, the PT enters codes. Those codes are used to determine how much the clinic is reimbursed by the insurance company. This is called:
fee for service
is setting up a clear, consistent discount based on ability to pay allowed in a clinic that accepts gov payers
yes
Do HMOs have lower out of pocket costs at time of service compared to PPO
yes
As cost of an insurance policy increases, the comprehensiveness of services typically:
goes up
A hospital negotiates with an insurer based on a reduced fee schedule to provide all services for an individual after an Total Knee Replacement, including surgery, hospitalization and post-operative care. This is called:
payment per episode
A beneficiary’s insurance policy is 80/20 based on provider charges. What does the 80 represent?
percentage the insurer is responsible for paying
Individuals with traditional Medicare, seen by a physical therapist while under Observation Status in a hospital, use Part B Medicare benefits.
true
All states expanded Medicaid under Healthcare Reform.
false
Federal law requires that cost sharing for individuals on Medicaid is identical, regardless of income.
false
If states adopt a work requirement under Medicaid, all individuals will be required to work.
true
medical insurance, including outpatient
part b