Quiz #1 & 2 Reviewer Flashcards
A ______ has no intermediary levels because the company sells directly to customers.
Direct Marketing Channel
It is the management of downstream and upstream value-added flows in manufacturing firms, company resellers, suppliers, and final consumers.
Supply Chain Management
______ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
Retailing
_______ is the basis of all discount operations and is typically used by sellers of convenience goods. Retailers offering this level of service require customers to perform their own “locate-compare-select” process in order to save money.
Self service
This store carries narrow product lines with deep assortments within those lines.
Specialty Stores
It carries a wide variety of product lines. They usually carry products for men, women, children and home and kitchen furnishings.
Department Stores
This is reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by customers or distributors.
Reverse Logistics
It starts with the market place and ends with the factory or even with the suppliers.
Customer Centered
This is a paid form of nonpersonal communication in audio or visual form that promotes products.
Advertising
It builds good relations with the company’s various internal and external publics by creating favorable publicity and building up a good corporate image.
Public Relations
These are short-term incentives created to encourage customers to purchase a product.
Sales Promotions
This is direct communication with individual consumers via different channel to generate an action response and to build long lasting relationships.
Direct Marketing
This is a personal interaction between a sales personnel and the customers for the purpose of making a sale and building customer relations.
Public Relations
This ensures consistent and clear delivery of brand messages.
Integrated Marketing Communication
In a ______ setup, consumer channels are designed to ensure that the products get to the final users.
Business to Consumer
______ starts or acquires business that are outside of a company’s existing product lines and business.
Diversification
Under the BCG matrix, ______ refer to the businesses or products that require high investment to maintain their market share.
Dogs
_______ can be a company division, product line within a division, or a single product or brand.
BCG
These are internal capabilities, resources and positive situational factors that helps the company achieve its objectives.
Opportunities
Under the BCG matrix, ________ have a low market share and low market growth rate.
Dogs
These are internal limitations and negative factors that prohibit the company from reaching its potentials and achieving its objective.
Threats
BGC company has generated profit from their marketing implementation amounting to ₱20 million pesos. Based on the accounting records, the cost that BGC incurred for marketing purposes is ₱10 million. The marketing ROI in years would be
2
The ______ contains the brief description of the market situation, objectives, and general idea of the marketing strategies.
Executive Summary
In this section of the marketing plan, companies determine their competitive advantage and capitalize on it based on their marketing efforts.
Competitor’s Analysis
