Module 9: Distribution Strategies

Question 1

[MOD9: Distribution Strategies] Or distribution channels, consist of interdependent organizations that help make products available for use or consumption by the final consumer

Answer 1

Marketing Intermediaries

Question 2

[MOD9: Distribution Strategies] Marketing intermediaries gather and process information that is vital to understanding the market better.

Answer 2

Information Provider

Question 3

[MOD9: Distribution Strategies] Marketing intermediaries, specifically retailers, conduct promotion and marketing efforts in order to encourage customers to patronize certain products.

Answer 3

Product Promotion

Question 4

[MOD9: Distribution Strategies] Marketing intermediaries take care of the physical distribution and packaging of goods for transport and at-home storage.

Answer 4

Physical Distribution

Question 5

[MOD9: Distribution Strategies] Customers find almost everything they need at certain stores, whether it is a supermarket, a department store, or a bookstore.

Answer 5

Matching demands and supplies

Question 6

[MOD9: Distribution Strategies] Marketing intermediaries take care of physically arranging goods so it will be convenient for the customers to shop for what they need.

Answer 6

Merchandising

Question 7

[MOD9: Distribution Strategies] Customers enjoy sales promotions and other marketing efforts from time to time, which may focus on just a few products or all of the products in the retail store.

Answer 7

Sales Promotion

Question 8

[MOD9: Distribution Strategies] has no intermediary levels because the company sells directly to consumers.

Answer 8

Direct marketing channel

Question 9

[MOD9: Distribution Strategies] involves one or more intermediaries. This is a common practice for fast-moving consumer goods (FMCG) that are found in supermarkets.

Answer 9

Indirect Marketing Channel

Question 10

[MOD9: Distribution Strategies] is the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Answer 10

Supply Chain Management

Question 11

[MOD9: Distribution Strategies] planning, implementing, and controlling the physical flow of goods and services.

Answer 11

Marketing Logistics

Question 12

[MOD9: Distribution Strategies] all activities involved in selling products or services to final consumers for their personal or household use

Answer 12

Retailing

Question 13

[MOD9: Distribution Strategies] Includes all the activities in selling goods and services for resale or business use, or for further processing.

Answer 13

Wholesaling

Question 14

[MOD9: Distribution Strategies] customers pick up the items themselves and proceed to the counter to pay.

Answer 14

Self-service retailers

Question 15

[MOD9: Distribution Strategies] provide more sales assistance as they offer more shopping goods that customers need information on.

Answer 15

Limited-service retailers

Question 16

[MOD9: Distribution Strategies] assist customers in every phase of the shopping process.

Answer 16

Full-service retailers

Question 17

[PRODUCT LINES] carry narrow product lines with deep assortments within those lines.

Answer 17

Specialty Stores

Question 18

[PRODUCT LINES] carry a wide variety of product lines. They usually carry products for men, women, and children, and home and kitchen furnishings.

Answer 18

Department Stores

Question 19

[PRODUCT LINES] are large, low-cost and high-volume stores designed to serve the customers’ need for groceries and household products.

Answer 19

Supermarkets

Question 20

[PRODUCT LINES] are relatively small stores that are open 24/7 and carry high turnover convenience goods and ready-to-eat food.

Answer 20

Convenience Stores

Question 21

[PRODUCT LINES] are much bigger than regular supermarkets and carry a large assortment of groceries, nonfood items, and services.

Answer 21

Superstores

Question 22

[PRODUCT LINES] are stores whose main products are services such as salons, spas, hospitals, banks, airlines, cinemas, and the like.

Answer 22

Service Retailers

Question 23

[RELATIVE PRICES] carry standard merchandise with lower price margins and higher volumes.

Answer 23

Discount Stores

Question 24

[RELATIVE PRICES] carry items at regular wholesale prices and accept lower margins to keep prices down.

Answer 24

Off-price retailers

Question 25

[RELATIVE PRICES] offer discounted grocery items, appliances, clothing, and other goods to members who pay annual membership fees.

Answer 25

Warehouse Clubs

Question 26

[RELATIVE PRICES] some retailers nowadays adapt environmentally sustainable products.

Answer 26

Green Retailing

Question 27

[TYPES OF WHOLESALERS] buy and take ownership of the products from manufacturers, store, resell, and deliver the products in huge quantities to retailers.

Answer 27

Merchant Wholesalers

Question 28

[TYPES OF WHOLESALERS] facilitate buying and selling and assist in negotiations between buyers and sellers; thereby, they do not carry inventory.

Answer 28

Brokers

Question 29

[TYPES OF WHOLESALERS] represent either buyers or sellers on a more permanent basis, such as the manufacturers’ agents or sales representatives.

Answer 29

Agents