Module 11: Global Marketing

Question 1

Covers a bigger scope of marketing activities and entails conducting business activities outside of the home country

Answer 1

Global Marketing

Question 2

The extent to which a company uses the same marketing mix elements in another country market (standardization), or differentiates it form the home country strategies to adapt to the needd of the country market (adaptation).

Answer 2

Standardization vs. Adaption

Question 3

A term that indicates that there is no “one size fits all” strategy when it comes to marketing products globally.

Answer 3

Global Localization

Question 4

The management style that assumes that the home country is superior to the rest of the world is

Answer 4

Ethnocentric Orientation

Question 5

is the management’s belief or assumption that different countries where a company operates have unique beeds and require different approaches.

Answer 5

Polycentric Orientation

Question 6

regards the region as the relevant geographic unit. It develops an integrated regional strategy to make the marketing and distribution approaches more cost-efficient.

Answer 6

Regiocentric Orientation

Question 7

the company views the world as one big potential market and creates integrated global strategies.

Answer 7

Geocentric Orientation

Question 8

Factors Affecting Global Marketing

Answer 8

● Political Environment
● Economic Environment
● Social and Cultural Environment