Quiz 1 Flashcards
What is Communication Theory
area of communication studies that focuses on identifying how individuals and groups exchange and assign meaning to messages utilizing scientific methods
what is the study of signs?
Semiotics
What is Semantics?
The study that a sign has taken on the role of designating the affiliation between the world of signs and the world of things.
What is Syntactics?
System structure to point out the ways sigs are first organized into larger sign systems. Generalized set of characteristics.
What is Pragmatics?
The existent use of codes in everyday life, including the effects of signs on human behavior. Example word can mean something else to someone.
Examples of communication Modes:
Which of the following is an example of a visual message? – Frown, Which of the following is an example of a gustatory message? – Spoiled milk, Which of the following is an example of an auditory message? – Car horn, Which of the following is an example of an olfactory message? – Body odor, Which of the following is an example of a tactile message? – Handshake
an example of an inartistic proof?
murder weapon in a court case
What is an artistic proof
(Artistic proofs) Rhetorically-produced methods for persuasion. For Aristotle, three possibilities would be ethos, pathos, and logos
We are always communicating through nonverbal and verbal behaviors.
True
What is Rhetor:
is a conscious instigator of social action. Has interests in persuading and intentionally make use of to achieve goals.
What is Ethos
Character: Virtue, practical wisdom, and good will.
Persona
Representation or image of self. Not ethos.
Interests:
Represents goals or purposes that require agency of others to bring into being.
Constraints
Obstacles that stand between us and the attainment of our interests. Rhetorical constraints are obstacles that must be overcome:
Internal Constraints:
Beliefs, attitudes and values that must be changed.
