Questions from a GTM Standpoint Flashcards

1
Q

Trends in FINS generally

A
  1. Automation
  2. AI
  3. Informed interactions across channels

No one is better positioned to deliver that to the enterprise than IBM

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2
Q

Banking Focus Areas

A

Increase customer Touch points

360 degree view

Segmentation and relationship management at all stages

Marketing Automation

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3
Q

Top Autonomous Finance Use Cases in Retail Banking

A

Automated Account Transfers

Personalized Product Recommendation

Automatic Pre-qualification

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