Questionnaires and interviews

Question 1

what is a questionnaire?

Answer 1

A set of written questions, closed or open, used to assess a person’s thoughts or experiences.

Question 2

what is a structured interview?

Answer 2

a LIVE encounter (face to face or phone) where the interviewer asks questions to assess the interviewee’s thoughts and experiences.

Question 3

what is an unstructured interview?

Answer 3

A live encounter where the interviewer asks questions which may DEVELOP as the interview goes on.
(no structure or set of questions)

Question 4

what is the advantage of a questionnaire over an interview?

Answer 4

-it is COST-EFFECTIVE, as it is distributed to large amounts of people so it gathers information quicker.

-completed WITHOUT the researcher needing to be present.

-produces data EASY to analyse

Question 5

what is the advantage of an interview over a questionnaire?

Answer 5

• Flowing and participant can elaborate their answers, as FACE TO FACE, better explanation

-straight forward and easy to replicate due to STANDARDISED FORMAT.

Question 6

why might researcher choose to use open and closed questions?

Answer 6

OPEN:
-no FIXED answers, free to answer anyway
-produces QUALITATIVE data

CLOSED:
-answers are easy to analyse since there’s limited options.