Questionnaires Flashcards
2 types?
Closed ended (multiple choice)
Open ended
Closed ended?
Fixed answer
Who uses closed ended questions?
Positivists because they use quantitative data and are reliable
Who uses open ended questions?
Interpretivists because they use qualitative data and are valid
What topics can questionnaires be used to investigate?
To viewing habits
Purchasing habits
Voting behaviour
Experience of crime
What is the name of the questionnaire carried out continually by the British government?
The crime survey for England and Wales (CSEW)
How many people are surveyed every year to publish new results annually? (CSEW)
38,000 people
What should a questionnaire include?
Clear, simple questions
Clear instructions
Clear layout
Range of options
What should a questionnaire not include?
Threatening questions Ask 2 q's instead of 1 Be too long Use sociological terms Lead the respondent
Questionnaire advantages?
Easy to administer
Reliable
Anonymous
Questionnaire limitations
May not tell the truth
Questions may be misleading
Respond at can’t give extra info
Postal questionnaire have low response rates - not representative
When was the shere hite questionnaire?
1987
What was shere hites questionnaire called?
Women and Love
What % of S/H questionnaire said women were “not satisfied emotionally” with their marriages?
84%
What % of S/H questionnaire said they felt like their partner treated them equally?
78%
How many questionnaires did Hite send out via the post?
100,000
Where did Hite require her sample from?
Women who subscribe to “Good Housekeeping”
Women’s right organisations
How may responses did Hite receive from 100,000?
4,500
What was the age range of Hites questionnaire?
14-80
Limitations of open ended questions
Hard to analyse
Limitations of closed ended questions
Imposition problem