Primary and Secondary Data Flashcards
Advantages of primary data?
Cheaper rather than producing the data
Researcher has control over where the data is collected from
Brand new - up to data
Disadvantages of primary data?
Expensive Time consuming Dangerous(for researcher) Unethical(no informed consent) Bias Can't always get access
What is primary data?
The researcher collects primary information first-hand
Methods for primary data?
4
Interviews
Questionnaires
Observations
Experiments
Advantages of using secondary data?
Quick and easy
Compare different societies (past&present)
Study past events
Don’t have to worry about informed consent
Disadvantages of using secondary data?
May not be representative of authentic
Official statistics can be biased
May not be able to find info you want
What is secondary data?
You gather data together and analyse it, you don’t generate it
Methods of using secondary data?
6
Official statistics Diaries Letters Emails Documentaries Newspapers