Interviews Flashcards
What is it?
A conversation between a researcher and a interviewee where the researcher asks a set of questions
2 types?
Structured
Unstructured
Structured interviews?
Like questionnaires given to individuals or groups except an interviewer is present to ask questions
What do S/I do?
Ask the same questions each time
Are S/I open or closed?
Closed - multiple choice
What type of data does s/I give?
Quantitative- reliable
What is the response rate like in s/I?
Higher response rate
Unstructured interview?
Informal, no rigid structure
What are U/I good for researching?
Sensitive issues
Researcher must gain trust
What type of questions do u/I use?
Open ended
What type of data do u/I use?
Qualitative data
Are u/I representative?
No because they use small samples
Does it take long for an u/I?
Takes a long time to write up as you have to write down the whole conversation
Example of s/I?
Young and willmot
What did young and willmot want to find out?
Type of families people lived in in an area of London called Bethnal Green
What did young and willmot do?
They went door to door and explained to people the aim of their study and asked them a few questions about who lived in the house
What made Young and willmot a structured interview?
They asked the same questions
