Questionnaires Flashcards
1
Q
What are the types of sampling?
A
Random Sampling
Quasi random sampling (every tenth or hundredth name selected)
Stratified random sampling (dividing population into groups and then taking a small sample of each)
Quota sampling (researcher looks for the right people)
Snowball sampling (people find more people with the same characteristics)
Cluster sampling (dividing a population into groups - usually geographically)
2
Q
Advantages
A
quick, cheap, reliable, representative, generalisable, patterns cuz of pre-coded questions, objective
3
Q
Disadvantages
A
Inflexible, low response rate, can be biased, can be unvalid