Questionnaires Flashcards
What is an open question
Questions which require detailed answers more than a simple yes or no response
What are closed questions
Questions which require short responses such as yes or no
What is right answerism
Providing answers which respondent feels is the right answer rather than what they actually feel
What is a leading question
Question that prompts or encourages the answer wanted
Triangulation
Checking data using another research method
What is a pilot study
A small scale trial run of a study done before the full study
What is response rate
The proportion of those who are sent the questionnaire who actually complete it and send it back
What is the census
A structure postal/ online questionnaire that collects data on every single household and everyone is legally required to take part in
What is Hites research
He sent out 100k questionnaires on love passion and emotional violence in America 4.5% where returned
What is Schofield research
They researched the sexual behaviours of teenagers in 1965. A girl was asked are you a virgin and she said no not yet
What is a practical strength of questions and link to studies
+ QUICK AND CHEAP ones created it is relatively quick and cheap to post the questions and is sent by email is free. For THE CENSUS it means that its cheap to get info on all households allowing for a large sample
What are the practical limitations of questionnaires
- LOW RESPONSE RATE typically few are completed and returned and there could be a particular type of person who is likely to return e.g. retired. This could lead to a skewed unrepresentative sample HITE had a response rate of 4.5% due to his sensitive topic
- inflexible as questions are fixed and no extra questions can be asked to explore new areas of interest
What are the ethical strengths of questionnaires
+ANONYMITY ppts can complete the questionnaire without the researcher even knowing who they are. They are under no obligation to complete it
what are the ethical weaknesses of questionnaires
-INSENSITIVE they don’t allow researcher to put ppts at ease when answering questions on sensitive topic ( mental health, abuse, family life ) . They cannot provide any support which could result in psychological harm
What are the theoretical strengths of questionnaires
+ REPRESENTATIVENESS large samples are possible due to it being quick and cheap . Increasing the generalisability of the results to wider target population. THE CENSUS collects data on every household in the uk so is highly represenatative .
+ RELIABLE if repeated by a different researcher,results would be the same because same Qs are asked . No researcher is present to influence ppts response. Also very easy to retest and procedure very standardised . THE CENSUS is the questions for everyone every 10 years