Questionnaires Flashcards

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1
Q

What is an open question

A

Questions which require detailed answers more than a simple yes or no response

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2
Q

What are closed questions

A

Questions which require short responses such as yes or no

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3
Q

What is right answerism

A

Providing answers which respondent feels is the right answer rather than what they actually feel

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4
Q

What is a leading question

A

Question that prompts or encourages the answer wanted

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5
Q

Triangulation

A

Checking data using another research method

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6
Q

What is a pilot study

A

A small scale trial run of a study done before the full study

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7
Q

What is response rate

A

The proportion of those who are sent the questionnaire who actually complete it and send it back

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8
Q

What is the census

A

A structure postal/ online questionnaire that collects data on every single household and everyone is legally required to take part in

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9
Q

What is Hites research

A

He sent out 100k questionnaires on love passion and emotional violence in America 4.5% where returned

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10
Q

What is Schofield research

A

They researched the sexual behaviours of teenagers in 1965. A girl was asked are you a virgin and she said no not yet

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11
Q

What is a practical strength of questions and link to studies

A

+ QUICK AND CHEAP ones created it is relatively quick and cheap to post the questions and is sent by email is free. For THE CENSUS it means that its cheap to get info on all households allowing for a large sample

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12
Q

What are the practical limitations of questionnaires

A
  • LOW RESPONSE RATE typically few are completed and returned and there could be a particular type of person who is likely to return e.g. retired. This could lead to a skewed unrepresentative sample HITE had a response rate of 4.5% due to his sensitive topic
  • inflexible as questions are fixed and no extra questions can be asked to explore new areas of interest
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13
Q

What are the ethical strengths of questionnaires

A

+ANONYMITY ppts can complete the questionnaire without the researcher even knowing who they are. They are under no obligation to complete it

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14
Q

what are the ethical weaknesses of questionnaires

A

-INSENSITIVE they don’t allow researcher to put ppts at ease when answering questions on sensitive topic ( mental health, abuse, family life ) . They cannot provide any support which could result in psychological harm

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15
Q

What are the theoretical strengths of questionnaires

A

+ REPRESENTATIVENESS large samples are possible due to it being quick and cheap . Increasing the generalisability of the results to wider target population. THE CENSUS collects data on every household in the uk so is highly represenatative .

+ RELIABLE if repeated by a different researcher,results would be the same because same Qs are asked . No researcher is present to influence ppts response. Also very easy to retest and procedure very standardised . THE CENSUS is the questions for everyone every 10 years

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16
Q

What are the theoretical weaknesses of questionnaires

A

VALIDITY

-RIGHT ANSWERISM - they might second guess what the researcher is looking for . The might lie and give the socially desirable answer.

  • structured questionnaires often have fixed responses so ppts may not be able to give their honest answer
  • ppts may MISUNDERSTAND the question and the researcher isn’t present to clarity answer leads to invalid answer. In SCHOFIELDS study a girl was asked if she was a virgin and she said no not yet. Clearly she misunderstood the question leading to an invalid answer
17
Q

What type of sociologists tend to use them

A

Positivist