questionnaires✅ Flashcards

1
Q

what is a questionnaire?

A

pre- set list if questions which a ppt responds too

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2
Q

AO3 :

✅ 2 strengths

A

✅ can be distributed to Alot of ppl. can gather large amounts of data quickly which reduces the efforts involved and makes q’aires more effective.

✅ respondents may be willing to ‘open up’ and share more personal info and less social desirability bias then there would be in an interview.

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3
Q

AO3:

❌ 2 weaknesses

A

❌ responses may not always be truthful. respondents may try to present themselves in a more positive light and social desirability bias is still possible.

❌ response bias, respondents may favour a particular kind of response eg always agreeing. meaning all respondents tend to reply in a similar way… or just rush it

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4
Q

design of questionnaires:

what are 3 things you need to avoid when making a questionnaire?

A

1- avoid leading questions
2- avoid lengthy, double- barrelled questions
3- avoid jargon

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5
Q

design of questionnaires:
what are closed questions?

what type of data does this tend to be?

✅ strength?

❌ weakness?

A

the reposondent has limited choices

quantitative data

✅ easy to analyse, can produce graphs and charts fro comparison. therefore conclusions are easily drawn.

❌ respondents are restricted, forced into an answer so may not represent true feelings so validity of findings is decreased.

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6
Q

design of questionnaires:
what are open questions?

what type of data tends to be produced?

✅strength?

❌ weakness?

A

respondents provide their own answers expressed in words.

qualitative data

✅ respondents aren’t restricted, answers are going to be more detailed and more likely to be of higher validity than statistics

❌ difficult to analyse, closed answers produce. a wider variety of answers so you be be forced reduce data to statistics.

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