quantitative data collection Flashcards
1
Q
quantitative data
A
quantifying variables using numbers.
e.g. scales, biology, ratings, stumli
can use closed questions
2
Q
LIKERT SCALE 1932
A
response is scored.
higher score = higher mood
3
Q
why use scales?
A
allows us to find a degree of a belief instead of just yes or no.
e.g. was brexit beneficial? rate 1-5
4
Q
what not to do in quantitative data
A
avoid technical terms, be inclusive, avoid using and - stick to one question per statement, leading questions,
5
Q
psychometric measures
A
measurement of the mind. e.g. personality scales
BIG 5 - Costa and McCrae, measures 5 aspects of personality.
6
Q
reliability
A
should expect the same score each time
7
Q
validity
A
measures what it is actually supposed to
