Quantitative Data Flashcards
1
Q
What is the benefit of Quantitative Research? (8)
A
- Collected in statistical form
- Using Closed questions
- Completed Independently
- Easily Analysed
- Specialist researchers aren’t needed
- Lowering Outflows
- Can use cash for a large sample
- Can lead to reliable data to meet Wants and needs to increase revenue
2
Q
What is the drawback of quantitative data? (3)
A
- Data is statistical and therefore isn’t detailed
- Can’t meet wants and needs effectively
- Less Innovation and therefore can’t have a competitive advantage
3
Q
What’s Quantitative Data? (2)
A
Data that is Statistical/Numerical and can easily be analysed
