Business Ownership Flashcards
What’s a Sole Trader?
One owner of a business
Benefit of sole trader?
- Only owner meaning they maintain full day to day control of the business
- Can build a strong brand image to differentiate and increase price with no fall in demand
- Increase revenue and profits to reinvest
What’s a Partnership?
Two or more owners of a business
What’s the benefit of a partnership? (3)
- Two or more people grants knowledge and experience
- Able to innovate more easily and differentiate from rivals
- Able to increase price resulting in more revenue and profits to reinvest into..
What is the Drawback of a Sole Trader and Partnership? (5)
- Unlimited Liability
- Increased Risk of investment
- If business debts exceed assets they’ll have to sell possessions
- Making investments less attractive to bankers and investors reducing investment
- Raising less capital and reduced assets
What is a Public Limited Company (PLC) ?
A business that sells shares to the public through the stock market
Benefit of a PLC? (3)
- They sell their shares on the stock market
- Therefore can generate significant amount of capital
- Able to reinvest to build further scale
Drawback of PLC? (3)
- Selling their shares on the stock market makes shareholders want short term profits
- This will lead to less focus on long term goals such as further R&D to be innovative
- And differentiate in the long term
What’s a Private Limited Company (Ltd) ?
A business that doesn’t sell its shares to the stock market.
Benefit of Ltd? (3)
- Choose their own shareholders who match their objectives like passion for innovation
- This could mean they focus on short term profits able to invest in the long term on R&D to pursue Innovation.
- Being able to differentiate in the long term.
Drawback of Ltd? (3)
- Harder to generate capital as shares aren’t sold to the public
- Limited to the amount of capital they can raise reducing their scale
- Less likely to innovate through R&D and differentiate
What is a Franchisor?
An owner of a Franchise who sells the rights to a Franchisee for royalties.
Benefit of Franchisor? (4)
- Franchisors give Franchisees the right to use the business name for royalties and capital
- These can be used to build scale more quickly.
- And the made capital used to invest into marketing and advertising
- Building a better brand image
Drawback of Franchisor? (3)
- Can damage the business reputation as they are not responsible for the employees
- Perhaps leading to reduced loyalty from the other outlets due to a lack of supervision
- Consumers will switch to rivals leading to lower revenue…
What is a Franchisee?
An investor who buys the rights and pays royalties to the Franchisor for the name.