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VMS 3012 > Qualitative Research > Flashcards

Qualitative Research Flashcards

1
Q

What is grounded theory

A

Having an open mind- seeing where the data leads

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2
Q

What is ethnography

A

Observing people in their own physical environment, understand their experiences

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3
Q

What is netnography

A

Studying the internet, to understand online cultures

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4
Q

What is phenomenology

A

Interviewee tells their story in their own way, respondents should be able to talk freely

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5
Q

What is thematic analysis

A

Grouping similar information together

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VMS 3012 (8 decks)

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