Qualitative Research Flashcards
Basics of Qualitive Research, Recording Behavior, 5 Basic Types of Qualitative Research and relationships between Qualitative and Quantitative
What is Observational Research?
Non-experimental approach where researcher observes the effect of a specific variable as it occurs naturally without making any attempt to intervene.
What are Types of Observational Research?
- Observation without Interaction
- Observation with Interaction
What is Observation without interaction?
Naturalistic Observation
No interaction with participants
Watch and record all behaviors
What are three types of observation with interaction?
a. Participant observation (case studies)
b. Structured Observation
c. Field experiment
What is difference between disguised and undisguised in observation with interaction?
Disguised- people who are being watched do NOT know they are being observed
Undisguised - people DO know they are being observed
What is Structured Observation?
Typically the researcher “sets up” a situation to observe how participants will respond
What is Field experiment?
Manipulation of one or two independent variables in a natural setting
What is inside a structured observation
Confederates - actors who work for the researcher and behave in a prescribed manner
What is inside field experiment?
Control group vs experimental group
Realistic setting used lab would not produce “honest” results
What are qualitative ways to record behavior?
- Written descriptions of behaviors
- Researcher will group similar behaviors and calculate frequencies
- Narrative records
- Video recording - less subjective
- Content Analysis
What are quantitave ways to record behavior?
Frequency or duration of behaviors
Rankings (ordinal scale) in comparison to others
Rating scales (Likert scales)
What are 4 types of measurement scales with examples of each?
Nominal EX: ethnicity and race (the numbers don’t matter)
Ordinal: ranking of some kind
EX: class ranking based on GPA scores
Interval: Does not start at zero
EX: Grades in the Class
EX: how high your blood pressure is
Ratio: Starts at zero
EX: 1:2 is representative of fraction 1/2
What is Interobserver reliability activity?
degree to which two independent observations AGREE
What is reactivity?
a change in a participant’s behavior because they know they are being watched
How do you reduce reactivity?
Give time to relax and adjust
Hidden recording (two way mirrors)
Repeated measurements (people will get tired of trying so hard)