Qualitative methods Flashcards
Definition
Qualitative methods within sociological research are generally regarded as the gathering of data and evidence that is indepth, detailed and descriptive, rather than numerical or quantitative data in a statistical form. These methods usually focus on gathering information about the experience of social life from the point of view of the subjects/actors. They are interested in the meaning and subjective understanding of those being researched. The research is usually small scale and at a micro-level.
Methods
Direct observation: The researcher studies people in their natural environment, simply observing interactions and behaviors as an outsider, without participating.
In-depth interviews
Participation
Immersion: The researcher immerses themselves into the setting.
Focus group
Advantages
Field research is especially effective examining social processes over time. The main strength of this method, then, lies in the depth of understanding that it allows. Rarely is field research challenged as being “superficial.”
Another advantage of qualitative research is the flexibility it permits. Researchers can modify their field research design at any time and as often as they like. Further, one is always prepared to engage in field research, whenever the occasion should arise, as there is little to no preparation needed.
greater depth
limitations
Depends on skills of the researcher
usually on a small sample
reliability
since observations and interpretations are subjective and personal, the researcher must take pains to address this and prevent their personal opinions and feelings from biasing their results
qualitative research is not an appropriate means for arriving at statistical descriptions of large populations
interpretivist or positivist
interpretivist
bulletpoints
target population
seeing reality of social life
fitness for purpose
desirable responses
