Mixed methods Flashcards
Definition
Some studies require a combination of methods to access the data they require, mixed methods involve choosing a mixture of methods to get a fuller and more balanced picture of the group or social situation being researched. Sometimes referred to as methodological pluralism.
Advantages
•the strengths of one type of data can be combined with the strengths of another- this often enhances the validity and reliability of the research, limitations are cancelled out- high validity and reliability
•a broader range of research questions- overall picture can be more valid, gather a truer picture of society- high validity
•able to collect, more data- more data means more of an understanding
In some circumstances quantitative methods are used to study the more stable aspects of social life while qualitative methods are employed to study changes.
Sometimes research might employ one main method but find that this leaves gaps in the data which need to be filled. For example, ethnographers doing participant observation might also carry out interviews to find out about aspects of the social group and its history that they have been unable to observe. This gives it high validity
Limitations
•must ensure that the methods complement each other
•careful and skillful data analysis is needed- interpretation may influence the research
•large amount of data gathered can be overwhelming and the study can become too complicated
The researcher may preference a certain method - If someone leans toward a particular research methodology, the research could suffer from bias unless adjustments are made to account for a methodology isn’t a strength for the researcher.
Quantitative analysis inherently looks for one answer - one consistent truth throughout the experiment. Qualitative research, however, is inherently focused on multiple answers as interviews reveal a variety of information that may be different.
Additionally
Realism methodology
