Qualitative data

Question 1

Qualitative data

Answer 1

• Uses words to describe and categorize data
• Holistic: individualized (narrow but rich data)
• Empirical: analyses text, speech and conversations in natural settings
• small sample as slow
• Used to explore data and find a source
• Knowledge and meaning

Question 2

Quantitative

Answer 2

• uses fixed methods (scales) to collect objective data (broad but shallow)
• Quick = Large samples so is generalisable and replicable
• hypothesis testing

Question 3

Conceptual

Answer 3

-Look at behaviour from informants perspective

Question 4

Methodological

Answer 4

-observations and interviews