Qualitative

Question 1

Data collection methods

Answer 1

Observation 
Focus groups 
Biographies
Interviews 
Mass media output 
Documentary records 
Internet sources

Question 2

Interview advantages

Answer 2

Focus’ on participants point of view and experience

Deeper layers of meaning revealed due to: follow up questions, eye contact, tone of voice, face expressions

Question 3

Exploratory Focus groups

Answer 3

Used at the exploratory stages of a study
Useful when it is sensitive or there is limited info on the subject
Used to develop hypothesis

Question 4

Confirmatory focus groups

Answer 4

Used in social and health settings

Question 5

2 types of observations

Answer 5

Naturalistic

Participant

Question 6

Naturalistic observation advantages

Answer 6

No advance prep
Feels natural
Creates an overview of phenomenon
Records the ‘ecology’ of the environment

Question 7

Naturalistic observation limitations

Answer 7

What should be recorded and how much
Mass of unstructured data
Difficult to compare observations

Question 8

Participant observation

Answer 8

Researcher immersing themselves in the subject being studied