QUALI AND QUANTI Flashcards
The study of the nature of
phenomena and is especially
appropriate for answering the
questions of “why” and “how”
Qualitative Research
The process of collecting and
analyzing numerical data
QUANTITATIVE RESEARCH
aims to create new theory based on the gathered data.
QUALITATIVE RESEARCH (OBJECTIVE)
The purpose is to test a
hypothesis or theory.
QUANTITATIVE RESEARCH
(OBJECTIVE)
A fact-finding research used to
gain understanding of
individual differences in terms
of feelings and experiences
QUALITATIVE RESEARCH (OBJECTIVE)
Measures problem using rating
scale and other research
parameters of group
similarities.
QUANTITATIVE RESEARCH
(OBJECTIVE)
natural setting
QUALITATIVE RESEARCH
(OBJECTIVE)
measurement setting
QUANTITATIVE RESEARCH (OBJECTIVE)
making stories out of a certain
phenomenon.
QUALITATIVE RESEARCH (Data Description)
performs measures out of a
certain phenomenon.
QUANTITATIVE RESEARCH
(Data Description)
Uses pictures, words, sentences,
paragraphs, compositions,
narrations and short storie
QUALITATIVE RESEARCH
(Data Description)
Uses numbers, scales,
hypotheses, calculations,
computations and statistics
tools.
QUANTITATIVE RESEARCH
(Data Description)
Small judgment (by decision) sampling
QUALITATIVE RESEARCH (Sample size)
Large sample representatives
of population
QUANTITATIVE RESEARCH
(Sample size)
Unstructured or semi structured R (flexible processes)
QUALITATIVE RESEARCH
(Data Gathering)
Standardized /Structured
QUANTITATIVE RESEARCH
(Data Gathering)