qual meths

Question 1

qual research strength

Answer 1

meaningful data
not reduced to numbers
maintains rich informative
allows for priliminary understanding of an area?

Question 2

qual research weaknesses (criticisms)

Answer 2

subjective, influenced by bias (e.g. the walking about from the room study - bargh et al 1996
does not represent a pop'n (but not designed to)
cannot replicate (but not designed to)
is not systematic (cherry picking) but if done correctly then it is as systematic as quant

Question 3

aims of qual

Answer 3

simple language
rapport with respondent 
open ended Qs
prompt when needed
engage in active listening

Question 4

focus groups

Answer 4

want discussion
dynamic to emerge 
children appropriate- comfortable with classmates
ppts may benefit from dynamic 
might find responses didn't expect
might drift away from focus
dominant personality take over
conformity to the group

Question 5

quant research

Answer 5

objective
focus on generalising
hyp tested
controlled experiment
numbers deductive
measure response to statistically annuls a phenomenon

Question 6

qual research

Answer 6

reflexive- acknowledge position as a researcher
collect rich accounts of phenomenon to explore experience
focus on case studies
develop themes
create a theory 
open Qs
words
inductive

Question 7

deductive themes

Answer 7

based on predefined topic area

Question 8

inductive themes

Answer 8

emerge from the data

Question 9

guide for content analysis

Answer 9

1) familiarise yourself with data
2) generate intitial codes
3) search for themes
4) review themes
5) count frequency each theme is mentioned
6) inter rater reality check second coder develops the their own themes for comparison
7) produce report (no inferential stats)

Question 10

thematic analysis

Answer 10

aims to indentify themes in the data

that capture something important about what the data represent

Question 11

phase 1 of thematic analysis

Answer 11

familiarise yourself with the data
transcribe
read and re-read

Question 12

phase 2 of thematic analysis

Answer 12

generate intial codes
codes are meaningful groups
note down short comments on segments of the data

coding may be deductive - based on literature
or inductive - emerge

Question 13

difference between content and thematic

Answer 13

content: indentifying patterns across qualitative data- mirror frequency counts of themes
can be converted to quant

thematic: retains its descriptive patterns