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etech - chloe > q2 lesson 9-10 > Flashcards

q2 lesson 9-10 Flashcards

1
Q

describes the unequal distribution of information and communication technology across nations, “gap between information-haves and -have nots”

A

Digital divide

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2
Q

2 CONTRIBUTING (MAJOR) FACTORS to Digital divide

A

access
understanding

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3
Q

FACTORS FOR DIGITAL DIVIDE EXISTENCE

A

Infrastructure

Geography
Government Restrictions-

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4
Q
    • obtaining a digital connection (infrastructure)
A

Access

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5
Q
    • skills on how to use
A

Understanding

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6
Q

*- differences impacting access and quality of internet services

A

Infrastructure

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7
Q

Using online platforms (social media, blogs, websites) to raise awareness,
mobilize support, and bring about social or political change.

A

Digital activism:

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8
Q

*- where remote or rural areas face more challenges in connectivity

A

Geography

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8
Q

which can limit access to information and technology through
censorship or lack of investment in digital infrastructure.

A

Government Restrictions-

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9
Q

Utilizing digital platforms to gather ideas, resources, or support from large groups of people.

A

Crowdsourcing:

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10
Q

ICT enables people to reach global audiences, influencing policy and social norms.

A

Online advocacy and campaigns:

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11
Q

ICT provides access to educational resources through online learning
platforms like MOOCs, Google Classroom, and others.

A

E-learning platforms:

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12
Q

: ICT tools such as Google Docs, Zoom, and Microsoft Teams promote real- time collaboration and communication in education.

A

Collaboration tools

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13
Q

ICT bridges the gap between rural and urban areas, offering educational opportunities to those in remote locations.

A

Equal access to education:

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14
Q

Ensuring that all people, regardless of socioeconomic status, have access to digital resources and services.

A

Digital inclusion:

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14
Q

Governments use ICT to deliver services, increase transparency, and foster greater participation in governance through online voting systems, digital government services, and open data platforms.

A

E-governance:

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15
Q

ICT has revolutionized business models through platforms such as Amazon, Alibaba,
and Lazada, enabling businesses to reach global markets.

A

e-commerce:

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16
Q

Businesses use ICT to market their products and services via social media, websites, and search engines, leading to targeted and efficient marketing strategies.

A

Digital marketing:

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17
Q

ICT facilitates remote work, allowing businesses to operate flexibly with virtual teams and digital communication tools.

A

Remote work:

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18
Q

ICT supports environmental sustainability efforts by enabling efficient energy
management, reducing waste, and promoting sustainable practices.

A

Green technologies:

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18
Q

: ICT connects activists, governments, and organizations
globally to tackle climate change through shared information, innovation, and solutions.

A
  • Global collaboration for climate change
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19
Q

is known for its advanced e-governance system, allowing citizens to vote online, access health services, and complete governmental transactions through digital platforms. This system promotes transparency and efficiency.

A

Estonia

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19
Q

means of interactions among people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.

A

SOCIAL MEDIA

20
Q

The true power of social media is ——-.

A

influence

21
Q

provides an avenue for companies to not only engage with customers, but also
influence them with the right content that helps them make a decision.

A

Social media

22
Q

o Awarenesscampaigns(e.g.,#MeToo,#BlackLivesMatter) o Communityengagementandorganizing
o Crisis response (e.g., during natural disasters, pandemics)

A

Social Media as a Tool for Social Change

23
Q

o Citizenparticipationinpoliticaldiscourse.
o Politicalmovementsandrevolutions(e.g.,ArabSpring)
o Governmenttransparencyandaccountabilitythroughdigitalactivism

A
  • Political Impact of Social Media
24
Q

o E-commerce and small business promotion.
o Jobcreationthroughdigitalplatforms.
o Social media influencers and new revenue streams.

A

Economic Impact of Social Media

25
Q

is the use of social media platforms to connect with your audience to build your
brand, increase sales, and drive website traffic.

A

Social media marketing

26
Q

This involves publishing great content on your social media profiles, listening to and engaging your
followers, analyzing your results, and running social media advertisements.

A

SOCIAL MEDIA MARKETING

27
Q

o Measures surface-level approval or agreement with the content. Different platforms offer various reactions to express emotions beyond simple “likes.”

A

Likes/Reactions

28
Q

o Indicates deeper engagement, as users take the time to express opinions, ask
questions, or provide feedback.

A

Comments

29
Q

o A strong indicator of content resonance. When users share content, they find it
valuable enough to pass it along to others.

A

Shares/Retweets/Reshares

30
Q

o Shows audience expansion, providing insights into brand awareness and the
effectiveness of content in attracting new users.

A

Follower Growth Rate

31
Q

o Measureshoweffectivelyyourcontentdrivestraffictoawebsite,blog,orlanding
page. High CTR indicates relevance and interest in the linked content.

A
  • Click-through Rate (CTR)
32
Q

o Indicates brand awareness and the level of conversation about your content or brand
in the social sphere.

A

Mentions/Tags

33
Q

o Provides a sense of how far your content has traveled and how large your potential
audience is.

A

Reach

33
Q

o Measures visibility. A high impression count means the content is getting seen
frequently.

A

Impressions

34
Q

o Offers a more precise understanding of how well the content resonates with the
audience compared to just looking at raw engagement numbers.

A

Engagement Rate

35
Q

o Tracks video content popularity and engagement. Some platforms count partial views,
while others may require a complete view to count.

A

Video Views

36
Q

o A more meaningful metric for videos, as it shows whether viewers are staying
engaged throughout the content.

A

Watch Time (for video content)

37
Q

o Demonstrates that users find your content valuable enough to revisit it.

A

Saved Posts

38
Q

Measures the effectiveness of social media in driving specific business objectives
beyond just engagement.

A
  • Conversion Rate
39
Q

o Helps gauge the overall tone and perception of your brand or content.

A
  • Social Media Sentiment
40
Q

o Measures the popularity and reach of your campaigns and whether users are adopting
your hashtag in conversations.

A

Hashtag Performance

41
Q
  • A person who inspires or guides the actions of others
A

influencer

42
Q

———— is someone with the ability to influence potential buyers of a
product or service by promoting or recommending the items on social media

A

social media influencer

43
Q

_________ and _________ operate on one or more social media platforms at once to publish content
on a regular basis. These influencers engage audiences to maintain their loyalty, generate
leads, and boost brand awareness.

A

Bloggers and vloggers

44
Q

________ and social media sensations appear on behalf of a company to further drive
their purchases through their reach to a large number of potential customers

A

Mainstream celebrities

45
Q

have 500- 10000 followers and use their online communities to talk about any
brand, product, or service

A

Micro-influencers

45
Q

act as influencers as they normalize social practices by being more accessible to the
audience. For example, companies that have products and services embedded into such programs
as those of the body makeover series

A

Reality stars

46
Q

have a small number of followers with the highest engagement rates as they are
closely related to their followers and are capable to form more authentic relations to promote
different products and service

A

Nano influencers

47
Q

ROLES OF SOCIAL MEDIA INFLUENCERS
3

A

inform
inspire
influence

48
Q
    • About trends, fads, and news.
A

INFORM

49
Q

*- Spark an emotional quickening that generates idea.

A

INSPIRE

50
Q

*- Driving force to take actions for the future, and building trust.

A

INFLUENCE

etech - chloe (9 decks)

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