q2 lesson 9-10 Flashcards
describes the unequal distribution of information and communication technology across nations, “gap between information-haves and -have nots”
Digital divide
2 CONTRIBUTING (MAJOR) FACTORS to Digital divide
access
understanding
FACTORS FOR DIGITAL DIVIDE EXISTENCE
Infrastructure
Geography
Government Restrictions-
- obtaining a digital connection (infrastructure)
Access
- skills on how to use
Understanding
*- differences impacting access and quality of internet services
Infrastructure
Using online platforms (social media, blogs, websites) to raise awareness,
mobilize support, and bring about social or political change.
Digital activism:
*- where remote or rural areas face more challenges in connectivity
Geography
which can limit access to information and technology through
censorship or lack of investment in digital infrastructure.
Government Restrictions-
Utilizing digital platforms to gather ideas, resources, or support from large groups of people.
Crowdsourcing:
ICT enables people to reach global audiences, influencing policy and social norms.
Online advocacy and campaigns:
ICT provides access to educational resources through online learning
platforms like MOOCs, Google Classroom, and others.
E-learning platforms:
: ICT tools such as Google Docs, Zoom, and Microsoft Teams promote real- time collaboration and communication in education.
Collaboration tools
ICT bridges the gap between rural and urban areas, offering educational opportunities to those in remote locations.
Equal access to education:
Ensuring that all people, regardless of socioeconomic status, have access to digital resources and services.
Digital inclusion:
Governments use ICT to deliver services, increase transparency, and foster greater participation in governance through online voting systems, digital government services, and open data platforms.
E-governance:
ICT has revolutionized business models through platforms such as Amazon, Alibaba,
and Lazada, enabling businesses to reach global markets.
e-commerce:
Businesses use ICT to market their products and services via social media, websites, and search engines, leading to targeted and efficient marketing strategies.
Digital marketing:
ICT facilitates remote work, allowing businesses to operate flexibly with virtual teams and digital communication tools.
Remote work:
ICT supports environmental sustainability efforts by enabling efficient energy
management, reducing waste, and promoting sustainable practices.
Green technologies:
: ICT connects activists, governments, and organizations
globally to tackle climate change through shared information, innovation, and solutions.
- Global collaboration for climate change
is known for its advanced e-governance system, allowing citizens to vote online, access health services, and complete governmental transactions through digital platforms. This system promotes transparency and efficiency.
Estonia
means of interactions among people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.
SOCIAL MEDIA
The true power of social media is ——-.
influence
provides an avenue for companies to not only engage with customers, but also
influence them with the right content that helps them make a decision.
Social media
o Awarenesscampaigns(e.g.,#MeToo,#BlackLivesMatter) o Communityengagementandorganizing
o Crisis response (e.g., during natural disasters, pandemics)
Social Media as a Tool for Social Change
o Citizenparticipationinpoliticaldiscourse.
o Politicalmovementsandrevolutions(e.g.,ArabSpring)
o Governmenttransparencyandaccountabilitythroughdigitalactivism
- Political Impact of Social Media
o E-commerce and small business promotion.
o Jobcreationthroughdigitalplatforms.
o Social media influencers and new revenue streams.
Economic Impact of Social Media
is the use of social media platforms to connect with your audience to build your
brand, increase sales, and drive website traffic.
Social media marketing
This involves publishing great content on your social media profiles, listening to and engaging your
followers, analyzing your results, and running social media advertisements.
SOCIAL MEDIA MARKETING
o Measures surface-level approval or agreement with the content. Different platforms offer various reactions to express emotions beyond simple “likes.”
Likes/Reactions
o Indicates deeper engagement, as users take the time to express opinions, ask
questions, or provide feedback.
Comments
o A strong indicator of content resonance. When users share content, they find it
valuable enough to pass it along to others.
Shares/Retweets/Reshares
o Shows audience expansion, providing insights into brand awareness and the
effectiveness of content in attracting new users.
Follower Growth Rate
o Measureshoweffectivelyyourcontentdrivestraffictoawebsite,blog,orlanding
page. High CTR indicates relevance and interest in the linked content.
- Click-through Rate (CTR)
o Indicates brand awareness and the level of conversation about your content or brand
in the social sphere.
Mentions/Tags
o Provides a sense of how far your content has traveled and how large your potential
audience is.
Reach
o Measures visibility. A high impression count means the content is getting seen
frequently.
Impressions
o Offers a more precise understanding of how well the content resonates with the
audience compared to just looking at raw engagement numbers.
Engagement Rate
o Tracks video content popularity and engagement. Some platforms count partial views,
while others may require a complete view to count.
Video Views
o A more meaningful metric for videos, as it shows whether viewers are staying
engaged throughout the content.
Watch Time (for video content)
o Demonstrates that users find your content valuable enough to revisit it.
Saved Posts
Measures the effectiveness of social media in driving specific business objectives
beyond just engagement.
- Conversion Rate
o Helps gauge the overall tone and perception of your brand or content.
- Social Media Sentiment
o Measures the popularity and reach of your campaigns and whether users are adopting
your hashtag in conversations.
Hashtag Performance
- A person who inspires or guides the actions of others
influencer
———— is someone with the ability to influence potential buyers of a
product or service by promoting or recommending the items on social media
social media influencer
_________ and _________ operate on one or more social media platforms at once to publish content
on a regular basis. These influencers engage audiences to maintain their loyalty, generate
leads, and boost brand awareness.
Bloggers and vloggers
________ and social media sensations appear on behalf of a company to further drive
their purchases through their reach to a large number of potential customers
Mainstream celebrities
have 500- 10000 followers and use their online communities to talk about any
brand, product, or service
Micro-influencers
act as influencers as they normalize social practices by being more accessible to the
audience. For example, companies that have products and services embedded into such programs
as those of the body makeover series
Reality stars
have a small number of followers with the highest engagement rates as they are
closely related to their followers and are capable to form more authentic relations to promote
different products and service
Nano influencers
ROLES OF SOCIAL MEDIA INFLUENCERS
3
inform
inspire
influence
- About trends, fads, and news.
INFORM
*- Spark an emotional quickening that generates idea.
INSPIRE
*- Driving force to take actions for the future, and building trust.
INFLUENCE
