Q&A Bank P2 Flashcards
what is meant by work site marketing
either the insurance intermediaries or the company’s own sales force will carry this out.
an employer allows access to the work force through meetings or literature for the purpose of marketing products to the employees on an individual basis
how do insurance intermediaries operate?
these are independent of any particular insurer.
the can advise their clients on the best contracts for their needs from among all the contracts available.
they may be remunerated by commission from the insurer whose products they sell or by fees from clients
how do tied agents operate?
these are insurance intermediaries who offer the products of only one or a limited number of insurers.
if they are tied to more than one insurer then usually the product ranges of the companies are mutually exclusive.
typically, tied agents are financial institutions such as banks or building societies.
they are paid commission by the companies they are tied to.
how does own sales force operate?
these are usually employees of an insurer and so only sell products of that insurer.
they may be paid by salary, commission or both.
how does direct marketing operate?
telephone selling may involve cold calling by the insurer or might be in response to an advert.
press advertising might include an application form or invite requests for further information .
mail shots will include application forms
internet selling may be linked to advertising and is essentially web based application processing.
give examples of 4 external parties to a health and care insurer whose activities may cause losses to the insurer
- reinsurer
- distributor
- treatment provider, e.g. hospital
- third party insurance specialist, e.g. underwriter or claims assessor.
why might the actions of a reinsurer cause losses to a health and care insurer?
the direct writer is fully liable for any claim payments due, even if it is unable to make the anticipated reinsurance recoveries.
why might the actions of a distributor cause losses to a health and care insurer?
a broker may delay the return of premiums due to the insurer or become bankrupt before these premiums are returned.
a distributor may commit the insurer to conditions that were not the original purpose of the contract .
a distributor may bring the insurer into disrepute in their dealings with clients.
how can the insurer reduce the risks of the actions of a distributor
- instate premium return claw backs
- minimise risks by ensuring that a good relationship is maintained with distributors through adequate communication and training.
- minimise the premium risk by insisting that brokers balances are kept to a minimum and diversifying - not relying heavily on a small number of brokers.
how can the insurer reduce the risks of the actions of a distributor
- instate premium return claw backs
- minimise risks by ensuring that a good relationship is maintained with distributors through adequate communication and training.
- minimise the premium risk by insisting that brokers balances are kept to a minimum and diversifying - not relying heavily on a small number of brokers.
describe the ways in which reinsurance can affect product pricing
- reinsurance will usually have a net cost to the insurer, reducing the expected profitability of the contract.
- reinsurance generally reduces risk to the insurer
- reinsurance can help reduce the companies financing requirement.
- the reinsurance agreement may specify the price that the insurer has to charge for a product, e.g. when a quota share will a low retention level is used.
-the reinsurance agreement may specify the price that the insurer has to charge for a product. expand re product pricing
e. g. applies when a quota share will a low retention level is used.
- any profit sharing agreements may affect the expected profit and hence the price that can be charged
-reinsurance can help reduce the companies financing requirement. re product pricing
- this will reduce the cost of capital and should also reduce the product price
- it may also allow more business to be written
- reducing the price may also have the effect of increasing sales so resulting in higher total profits.
-reinsurance generally reduces risk to the insurer. re product pricing
- this means that the product can be priced with more certainty and so the margins in the basis to cover risk , e.g. the risk discount rate, so not need to be so large.
- this will help reduce the product price
-reinsurance will usually have a net cost to the insurer, reducing the expected profitability of the contract. expand re product pricing
- the product price may therefore need to be increased to reflect this cost
- due to arbitrage possibilities it may be that the reinsurance can lead to increased profit for the insurer
- this could result in a reduction in product price