Push vs Pull Strategy Flashcards
1
Q
Personal selling
A
Push Strategy
2
Q
Direct interaction with potential customers
A
Push Strategy
3
Q
Intensive and actively engaged
A
Push Strategy
4
Q
Relatively high (labor-intensive)
A
Push Strategy
5
Q
Complex, high-end products
A
Push Strategy
6
Q
Active engagement with potential buyers
A
Push Strategy
7
Q
Industrial machinery sales, representative demonstration
A
Push Strategy
8
Q
Mass media advertising
A
Pull Strategy
9
Q
Attracting customers through advertising
A
Pull Strategy
10
Q
Not directly involved with end customers
A
Pull Strategy
11
Q
Can be high, especially for extensive advertising campaigns
A
Pull Strategy
12
Q
Common, consumer goods
A
Pull Strategy
13
Q
Passive reception of advertising messages
A
Pull Strategy
14
Q
Consumer electronics, television commercials and online advertising
A
Pull Strategy
