Financial Industry

Question 1

the percentage of transactions in the dataset that contain a particular item or set of item

Answer 1

Support

Question 2

measure of how often a rule is true in the data. It is the ratio of the number of transactions that contain both the antecedent and the consequent of the rule, to the number of transactions that contain only the antecedent

Answer 2

Confidence

Question 3

measure of how much more likely the consequent of a rule is to occur when the antecedent is present, compared to when it is absent. It is the ratio of the confidence of the rule, to the frequency of the consequent in the whole dataset.

Answer 3

Lift