Four Basic Strategies Flashcards

1
Q

Consistent production regardless of where it is sold

A

Global Standardization

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2
Q

Focuses on increasing profitability by customizing the firm’s goods or services so they provide a good match to preferences in different markets

A

Localization Strategy

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3
Q

Tries to balance cost reduction with local responsiveness

A

Transnational Strategy

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4
Q

Happens in a position of low cost pressures and low pressures for local responsiveness

A

International Strategy

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