Four Basic Strategies Flashcards
1
Q
Consistent production regardless of where it is sold
A
Global Standardization
2
Q
Focuses on increasing profitability by customizing the firm’s goods or services so they provide a good match to preferences in different markets
A
Localization Strategy
3
Q
Tries to balance cost reduction with local responsiveness
A
Transnational Strategy
4
Q
Happens in a position of low cost pressures and low pressures for local responsiveness
A
International Strategy