PurpCom Flashcards
Is a form of verbal communication in which a message or an argument is presented in a structured and coherent manner
Speech
An effective speech must have a clear __,___,___ to achieve its communication purpose
Introduction, logical development, and a strong conclusion
involves giving than asking
INFORMATIVE COMMUNICATION
a. We seek to expand our awareness of the world around us.
b. We seek to become more competent.
c. We have an abiding. curiosity about how things work and how they are made.
Osborn (2009) informative communication arises out of three deep impulses:
informative communication prioritizes clarity and accuracy to expand knowledge
Focus on Sharing, Not Persuading
The goal is to reduce ignorance by providing relevant, accurate, and well-structured information
Enhances Understanding
it empowers the audience to analyze and interpret facts
Encourages Critical Thinking
The value of information depends on its uniqueness and significance to the audience
Measured by Novelty & Relevance
It should avoid bias and focus on presenting facts rather than opinions
Maintains Objectivity
an art of gaining fair and favorable considerations for our point of view
PERSUASIVE COMMUNICATION
Be clear about intentions and sources of information
Communication Transparency
Present multiple perspectives and allow informed decision-making
Respect for Audience Choice
Support arguments with accurate, reliable evidence.
Fact-Based Reasoning
Avoid misleading tactics or exaggeration.
Fairness
relies heavily on sound proof and reasoning
ARGUMENTATIVE COMMUNICATION
Facts, statistics, and rational arguments
Logos (Logic & Reasoning)
The speaker’s reliability, expertise, and moral standing
Ethos (Credibility & Ethics)
Connecting with the audience’s emotions to reinforce arguments
Pathos (Emotional Appeal)
Cultural Traditions & Shared Values; Legends & Folktales
Mythos
Arguments are evaluated based on reasoning rather than mere opinion
Encourages Critical Thinking
From ancient philosophy to modern policymaking, well-structured arguments influence laws, ethics, and society
Drives Debate & Social Change
Effective speakers balance logic, credibility, emotion, and cultural resonance to craft compelling arguments.
Builds Persuasive Power
20 slide power point presentation which moves automatically to each succeeding slide every after 29 seconds
Pecha Kucha
Is appropriate when the speech is long and when details are complicated and essential
Reading from a Manuscript
Speech requires a speaker to commit everything to memory
Memorized
The speaker may use an outline to guide him through his speech to achieve better organization and to avoid leaving out details.
Extemporaneous Speaking
Speaking at the spur of the moment
Impromptu
It provides a background of your inquiry such as how, where and when you first learned the information
First Paragraph
This section should specify the information you are seeking
Middle Paragraph
Express your expectations from your addresses and thank him in advance
Final Paragraph
Steps in Making Effective Multimedia Presentation
- Know the purpose of the presentation
- Know the audience
- Gather information
- Use a variety of resources
- Do not forget to cite sources
- Organize the information
- Check technical issues
- Be creative
Is a deliberate process to inform, influence, or entertain an audience.
Public Speaking
It is written when a person needs more information about the producte, services, internship, etc.
Inquiry Letter
Content and Oranization of Letter of Inquiry
Heading/Letterhead
Inside Address
Salutation
Body of the letter
Complimentary Close
Signature
Are preferred for their speed and convenience.
Emails
Is a unique type of purposeful conversation. To obtain the desired information.
Interview
