PURCOMM Flashcards
use variety of comm forms
primary form of comm
COMMUNICATION
5 COMM SKILLS
LISTENING
SPEAKING
READING
WRITING
VIEWING
- interaction between 1,2, or groups
COMMUNICATION
SMR
SENDER - MESSAGE - RECEIVER
encoding
SENDER
content
MESSAGE
decoding
RECEIVER
includes, e-mails, social media, books, magazines
WRITTEN
INC F2F, TELEPHONE, READIO, TV
VERBAL
GRAPHS, CHARTS, MAPS, LOGOS
- TO SUPPORT WRITTEN COMMUNICATION
VISUALIZATION
INCS BODY LANGUAGE, GESTURES, HOW TO ACT
NON-VERBAL
THE DESIRED OUTCOME OR GOAL OF ANY COMMUNICATION PROCESS IS
MUTUAL UNDERSTANDING
a message is sent through a communication channel
THE COMMUNICATION PROCESS
4 COMM MODEL
ARISTOTLE
LASWELL
SHANNON-WEAVER
DAVID BERLO
model more focused on public speaking than interpersonal comm
ARISTOTLE
5 ELEMENTS OF ARISTOTLE
- SPEAKER
- SPEECH
- OCCASION
- AUDIENCE
- EFFECT
MODEL OF 5 W’S
LASWELL’S MODEL
LASWELL MODEL
WHO - COMMUNICATOR
SAYS WHAT - MESSAGE
IN WHICH CHANNEL - MEDIUM
TO WHOM - RECEIVER
WITH WHAT EFFECT - EFFECT
THE MODEL WAS DEVELOPED TO IMPROVE TECHNICAL COMM
SHANNON - WEAVER MODEL
A MODEL THAT DESCRIBES THE COMPONENTS OF A BASIC PROCESS OF COMMUNICATION (SMCR)
BERLO’S MODEL
SKILL OF AN INDIVIDUAL TO COMMUNICATE
COMM SKILLS
ATTITUDE TOWARDS AUDIENCE
ATTITUDES
NEEDS TO BE KNOWLEDGEABLE ABOUT THE SUBJ/TOPIC
KNOWLEDGE
VARIOUS ASPECTS OF SOCIETY
SOCIAL SYSTEM