Public relations Flashcards
Media Interview Policy
In their official capacity, CF members may agree to be interviewed by the media provided it is to speak about what they do
Interview CF members should…
May seek advice in advance from Public Affairs, if desired or feasible;
May respond or refer the enquiry to their chain of command or to PA;
Must refer questions that fall outside of their personal experience or expertise to their chain of command or to PA;
Must inform PA through their chain of command of the interview and of questions that fall outside of their personal experience or expertise
Subject-matter experts or public affairs officers should …
Must ensure the accuracy of the info they provide;
Must ensure interviews are on the record and for attribution by name and title, unless otherwise authorized;
Must inform PA through their chain of command of the results of the interview or of speculative questions.
Media Interview Guidelines
always
Seek advice and support from Public Affairs through the chain of command, when desired or when in doubt about how to respond;
Agree to be interviewed only if you personally want to do it;
Discuss only your own job within your personal areas of experience or expertise; and
Respect OPSEC, the judicial process, investigations currently being conducted by the CF National Investigation Service or the MPs, and federal laws and policies.
Media Interview Guidelines
Never
Respond to media enquiries that fall outside your personal experience or expertise, unless otherwise approved;
Undermine the safety of personnel involved in, or the potential success, of a CF operation;
Speculate about events, incidents, issues, or future policy decisions;
Offer your personal opinion of Government policy or DND/CF policy;
Discuss advice given to the Minister, Cabinet, or the chain of command; or
Provide comments that could undermine the integrity of an investigation currently in progress.
