PUBLIC AFFAIR STRATEGY

Question 1

What are the letters meaning of IMPACT

Answer 1

I : identify
M : Map
P : Position
A : Align
C : Channel
T : Track

Question 2

What is Identify

Answer 2

• EU strategy (read and watch news, monitoring and reporting tools for detailed info, consult direclty EU institution sources)
• Risks and opportunities
• Public affairs objectives (pres tangi and sprint)

Question 3

What can you find in EU institutions sources

Answer 3

1- EU goals and priorities (every new term by comission)
2- Mission letters (by comission pres)
3- EC work programme (detailed quarter proposal)
4- State of the union (Ec pres adresses EP each september to see acheivement past year and next priorities)
5 - Strategic foresight
6- Management plans (Each directorate General makes one )

Question 4

What is Map

Answer 4

• Legislative context
• Status of proposals
• Key law-makers

Question 5

What is Position

Answer 5

• Expert input
• Positionning materials

Question 6

Align

Answer 6

• Coalition building (lobyist represent company)
• Associations (Can represent interest of EU )
• Think thanks (
• Political fundations (receive operating grants from parliament budget (up to 95%) become a member or sponsor them can influence (idea generating ehicule to the party they are afiliated with)

Question 7

Channel

Answer 7

Right message
Right people
Right time

Question 8

Track

Answer 8

Progress and achievement
Re-calibrate